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Show Results For
-
All HBS Web
(178)
- People (1)
- News (25)
- Research (122)
- Multimedia (3)
- Faculty Publications (81)
- May 1991 (Revised October 1998)
- Case
NIKE (A) (Condensed)
By: David B. Yoffie
Describes the history of Nike, its strategy, and the industry in which it competes. The teaching objective is to ask the student to identify and evaluate Nike's economic/technical strategy.
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Yoffie, David B. "NIKE (A) (Condensed)." Harvard Business School Case 391-238, May 1991. (Revised October 1998.)
- January 2010 (Revised December 2012)
- Case
Knight the King: The Founding of Nike
By: Noam Wasserman and Kyle Anderson
It had taken Phil Knight 16 long years to build Nike into the number one athletic-shoe company in the country. When Knight had first conceived of the company for an MBA class project, Adidas had had more than 80% market share, but Knight's marketing approach had...
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Keywords:
Business Startups;
Entrepreneurship;
Initial Public Offering;
Leadership;
Growth and Development Strategy;
Marketing Strategy;
Competitive Advantage;
Apparel and Accessories Industry
Wasserman, Noam, and Kyle Anderson. "Knight the King: The Founding of Nike." Harvard Business School Case 810-077, January 2010. (Revised December 2012.)
- March 2007 (Revised July 2011)
- Case
Nike Inc. - Heading Toward 2012
This is a short case (2 pages), which can be distributed and discussed in class as an update through 2006 of the Nike case series. It follows Nike, Inc.: Entering the Millennium (Case #299-084).
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Fruhan, William E., Jr. "Nike Inc. - Heading Toward 2012." Harvard Business School Case 207-105, March 2007. (Revised July 2011.)
- October 1984
- Supplement
NIKE Series, Overview
Christensen, C. Roland. "NIKE Series, Overview." Harvard Business School Supplement 385-024, October 1984.
- May 1992 (Revised May 2002)
- Case
NIKE in Transition (B): Phil Knight Returns
After returning to the CEO/COO job, Phil Knight makes changes to Nike's strategy, organization, and management between 1983 and 1987 aimed at making Nike more responsive to the market place. He takes cost-cutting measures, and experiments with several management and...
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Keywords:
Change;
Entrepreneurship;
Cost Management;
Growth and Development Strategy;
Brands and Branding;
Organizational Change and Adaptation;
Business Strategy
Bartlett, Christopher A. "NIKE in Transition (B): Phil Knight Returns." Harvard Business School Case 392-106, May 1992. (Revised May 2002.)
- May 2020 (Revised July 2020)
- Teaching Note
Brand Activism: Nike and Colin Kaepernick
By: Jill Avery and Koen Pauwels
Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint...
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- March 2019 (Revised June 2019)
- Case
Global Sourcing at Nike
By: Nien-hê Hsieh, Michael W. Toffel and Olivia Hull
This case explores the evolution of Nike’s global product sourcing strategy, in particular ongoing efforts to improve working conditions at its suppliers’ factories. When the case opens in July 2018, Vice President of Sourcing Amanda Tucker and her colleagues in Nike’s...
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Keywords:
Sourcing;
Factory Conditions;
Trade;
Geography;
Geographic Scope;
Globalized Firms and Management;
Corporate Accountability;
Corporate Governance;
Governance Compliance;
Collaborative Innovation and Invention;
Innovation Strategy;
Labor;
Human Capital;
Working Conditions;
Supply Chain Management;
Corporate Social Responsibility and Impact;
Organizational Change and Adaptation;
Labor and Management Relations;
Complexity;
Sports Industry;
Fashion Industry;
Oregon;
Portland;
Asia;
North and Central America
Hsieh, Nien-hê, Michael W. Toffel, and Olivia Hull. "Global Sourcing at Nike." Harvard Business School Case 619-008, March 2019. (Revised June 2019.)
- December 2018 (Revised September 2019)
- Case
Brand Activism: Nike and Colin Kaepernick
By: Jill Avery and Koen Pauwels
Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted the brand into the media spotlight and made it a political flashpoint for consumers across America. Would the choice...
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Keywords:
Digital Marketing;
Entertainment;
Politics;
Activism;
Brand Equity;
Marketing;
Marketing Strategy;
Brands and Branding;
Marketing Communications;
Sports;
Advertising;
Social Media;
Apparel and Accessories Industry;
Sports Industry;
Consumer Products Industry;
United States;
North America
Avery, Jill, and Koen Pauwels. "Brand Activism: Nike and Colin Kaepernick." Harvard Business School Case 519-046, December 2018. (Revised September 2019.)
- March 1995 (Revised April 1995)
- Case
NIKE Inc. in the 1990s (A): New Directions
By: Robert J. Dolan
Describes the transition of Nike from 1990 to 1993 as it sees major growth opportunities in foreign markets.
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Dolan, Robert J. "NIKE Inc. in the 1990s (A): New Directions." Harvard Business School Case 595-102, March 1995. (Revised April 1995.)
- 13 Oct 2010
- News
Nike takes NFL apparel deal from Reebok
- January 2023
- Supplement
Global Sourcing at Nike
By: Nien-hê Hsieh and Michael W. Toffel
Powerpoint Supplement for “Global Sourcing at Nike,” HBS No. 619-008
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- October 1984 (Revised June 1985)
- Teaching Note
NIKE (F1), Teaching Note
Teaching Note for (9-385-040).
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Keywords:
Apparel and Accessories Industry
- October 1984 (Revised June 1985)
- Teaching Note
NIKE (E), Teaching Note
Teaching Note for (9-385-033).
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Keywords:
Apparel and Accessories Industry
- May 2011 (Revised January 2013)
- Case
Nike Football: World Cup 2010 South Africa
By: Elie Ofek and Ryan Johnson
Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1...
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Keywords:
Digital Marketing;
Business Divisions;
Communication;
Brands and Branding;
Marketing Channels;
Marketing Communications;
Marketing Strategy;
Product Launch;
Planning;
Competition;
Apparel and Accessories Industry;
South Africa
Ofek, Elie, and Ryan Johnson. "Nike Football: World Cup 2010 South Africa." Harvard Business School Case 511-060, May 2011. (Revised January 2013.)
- October 1984
- Case
NIKE (E1): The Announcement
Details changes in the senior management roster at Nike, focusing on the appointment of Robert Woodell as the company's new president.
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Keywords:
Management Succession;
Management Teams;
Apparel and Accessories Industry;
Sports Industry
Christensen, C. Roland. "NIKE (E1): The Announcement." Harvard Business School Case 385-034, October 1984.
- May 1994 (Revised July 1994)
- Case
International Sourcing in Athletic Footwear: NIKE and Reebok
Nike and Reebok, the two largest athletic footwear companies, look to contractors in Asia to manufacture their shoes. Sourcing from Asia offers advantages of low cost and flexibility, but raises questions about human rights and corporate responsibility. How Nike and...
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Keywords:
Rights;
Multinational Firms and Management;
Corporate Social Responsibility and Impact;
Apparel and Accessories Industry
Rosenzweig, Philip M. "International Sourcing in Athletic Footwear: NIKE and Reebok." Harvard Business School Case 394-189, May 1994. (Revised July 1994.)
- June 1990
- Teaching Note
NIKE in China (Abridged), Teaching Note
By: James E. Austin and Tomas Otto Kohn
Teaching Note for (9-390-092).
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- October 1984
- Teaching Note
NIKE (C): Phil Knight, Teaching Note
Teaching Note for (9-385-029).
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- October 1984
- Case
NIKE (B1): Business Class Travel
Presents information about Nike's way of accounting for travel expenses. The teaching objective is to raise the academic question: What is a policy? and then to proceed to a specific action question: what should be Nike's travel policy?
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Christensen, C. Roland. "NIKE (B1): Business Class Travel." Harvard Business School Case 385-028, October 1984.