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All HBS Web
(1,024)
- People (2)
- News (207)
- Research (656)
- Events (7)
- Multimedia (1)
- Faculty Publications (269)
- December 2014 (Revised February 2017)
- Case
Simplot Plant Sciences: Designing a Better Potato
By: Jose B. Alvarez and Mary Shelman
Privately held Simplot has developed a new genetically engineered potato that substantially reduces waste and does not turn brown after cutting. Unlike other GMOs, it does not contain foreign genes. The case describes the company's commercialization plans in light of...
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Keywords:
GMO;
Sustainability;
Agribusiness;
Biotechnology;
Food And Environment;
Plant-Based Agribusiness;
Food;
Disruptive Innovation;
Technological Innovation;
Marketing;
Product Positioning;
Genetics;
Value Creation;
Agriculture and Agribusiness Industry;
United States
Alvarez, Jose B., and Mary Shelman. "Simplot Plant Sciences: Designing a Better Potato." Harvard Business School Case 515-042, December 2014. (Revised February 2017.)
- January 1995 (Revised June 1995)
- Case
Cybertech Project (A), The
Describes the development and exploitation of a radical new computer-integrated technology in the largely manual meat-processing industry. The technology has been developed by the meat industry's research organization over a period of 15 years and is now ready for...
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Keywords:
Production;
Animal-Based Agribusiness;
Information Technology;
Product Marketing;
Manufacturing Industry;
Information Technology Industry;
Agriculture and Agribusiness Industry
Upton, David M. "Cybertech Project (A), The." Harvard Business School Case 695-030, January 1995. (Revised June 1995.)
- October 2011 (Revised July 2012)
- Case
Boeing 737 Industrial Footprint: The Wichita Decision
By: Willy Shih and Margaret Pierson
The case examines the circumstances leading up to the Boeing Company's decision to spin-off its Wichita Division. This case is intended to be taught with two other notes: "On the Use of Capital Efficiency Metrics," HBS No. 612-034, "Modularity in Design and...
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Shih, Willy, and Margaret Pierson. "Boeing 737 Industrial Footprint: The Wichita Decision." Harvard Business School Case 612-036, October 2011. (Revised July 2012.)
- 22 Apr 2015
- HBS Seminar
Riitta Katila, Stanford School of Engineering
- March 2014
- Technical Note
Venture Capital Investment in the Clean Energy Sector
By: Ramana Nanda and Shikhar Ghosh
In this note, we examine the extent to which venture capital is adequately positioned for the rapid commercialization of clean energy technologies in the United States. The need for a revolution in clean energy is driven not just by environmental consequences of energy...
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Nanda, Ramana, and Shikhar Ghosh. "Venture Capital Investment in the Clean Energy Sector." Harvard Business School Technical Note 814-052, March 2014.
- 16 Oct 2012
- First Look
First Look: October 16
experiment, in that we observe products that fulfill the same function being developed by very different organizational forms. At one extreme are commercial software firms, in which the organizational...
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Keywords:
Sean Silverthorne
- September 2020
- Teaching Note
TransDigm in 2017: The Beginning of the End or the End of the Beginning?
By: Benjamin C. Esty and Daniel Fisher
Teaching Note for HBS Case No. 720-422. TransDigm was a highly acquisitive company that manufactured a wide range of highly engineered aerospace parts for both military and commercial customers. Over the ten years ending in 2016, its stock price had increase ten times,...
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Keywords:
Value Capturing;
Pricing Strategy;
Supplier Power;
Buyer Power;
Porter's Five Forces;
Bargaining Power;
Monopoly;
Aerospace;
Acquisition Strategy;
Value Drivers;
Ethical Behavior;
Regulation;
Growth Strategy;
Business Ethics;
Defense;
Procurement;
Sustainability;
Value-Based Business Strategy;
Acquisition;
Ethics;
Private Equity;
Financial Strategy;
Growth Management;
Performance Evaluation;
Business Strategy;
Competitive Strategy;
Horizontal Integration;
Value Creation;
Competitive Advantage;
Aerospace Industry;
Air Transportation Industry;
United States
- Research Summary
Business and Low Income Sectors: The Creation of Economic and Social Value
By: Michael Chu
In the last three decades, innovative commercial solutions have emerged in developing nations focusing on providing effective responses to the hugely underserved needs of low-income populations, both as consumers as well as active participants in productive value...
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Alan D. MacCormack
Alan MacCormack is the MBA Class of 1949 Adjunct Professor of Business Administration at the Harvard Business School, a member of The Digital, Data, and Design (D^3) Institute at Harvard, and a core faculty member... View Details
- May 2020 (Revised July 2022)
- Case
Brand Storytelling at Shinola
By: Jill Avery, Giana M. Eckhardt and Michael B. Beverland
Detroit, Michigan, aka “The Motor City,” is most known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music....
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Keywords:
Marketing;
Brands and Branding;
Marketing Communications;
Advertising;
Luxury;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Detroit;
United States;
North America
Avery, Jill, Giana M. Eckhardt, and Michael B. Beverland. "Brand Storytelling at Shinola." Harvard Business School Case 520-102, May 2020. (Revised July 2022.)
- 2008
- Chapter
The Evidence Does Not Speak for Itself: Expert Witnesses and the Organization of DNA-Typing Companies
By: Arthur A. Daemmrich
During the past 15 years, new biotechnology companies have promoted DNA typing as a sophisticated criminal and paternity identification technique. Private testing laboratories produce results that link individuals with crime scenes and fathers to their children....
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- June 2015
- Case
The Coca-Cola Company's Case for Creative Transformation
By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan...
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Keywords:
Attention Economics;
Creating Connections;
Digital Marketing;
Marketing Innovations;
Social Networks;
Advertising Content;
Networked Brand;
Beverage Industry;
Coca-Cola;
Digital Innovation;
Digital Transition;
Marketing;
Marketing Communications;
Innovation Strategy;
Social and Collaborative Networks;
Advertising;
Creativity;
Consumer Products Industry
Teixeira, Thales S., and Elizabeth Anne Watkins. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Multimedia/Video Case 815-714, June 2015.
- January 2006
- Case
Jack Strang at SequenceLabs
By: Mukti Khaire, John J. Gabarro and Lynda M. Applegate
How can entrepreneur manage his firm if things go wrong despite having a great idea, a solid team, and financial backing? Jack Strang founded a biotech firm with his friend Peter Evans, to develop molecular pathway-based "cures" for metabolic disorders. The idea was...
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- February 2003 (Revised June 2003)
- Case
Interface's Evergreen Services Agreement
In an attempt to reduce its ecological footprint, Interface Americas, a leading manufacturer of commercial carpet tile, has launched the Evergreen Services Agreement (ESA)--a lease agreement that provides would-be carpet purchasers with comprehensive floor-covering...
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Keywords:
Business Model;
Product;
Environmental Sustainability;
Innovation and Invention;
Leasing;
Consumer Products Industry;
Houston
Oliva, Rogelio, and James Quinn. "Interface's Evergreen Services Agreement." Harvard Business School Case 603-112, February 2003. (Revised June 2003.)
- June 2007 (Revised April 2016)
- Case
Octone Records
By: Anita Elberse and Elie Ofek
In February 2007, Octone Records founders James Diener, Ben Berkman, and David Boxenbaum had been highly successful with the first two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique...
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Keywords:
Arts;
Joint Ventures;
Investment Return;
Marketing Strategy;
Product Launch;
Product Development;
Outcome or Result;
Creativity;
Music Industry
Elberse, Anita, and Elie Ofek. "Octone Records." Harvard Business School Case 507-082, June 2007. (Revised April 2016.)
- July 2022
- Teaching Plan
Wellthy: The Economics of Caring
By: Brian Trelstad
Teaching Plan for HBS Case No. 320-028. In 2014, Lindsay Jurist-Rosner (MBA ’09) founded Wellthy, a B2C business that coordinates care for working professionals seeking help to support loved ones with chronic diseases or aging parents. With personal experience as a...
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- May 1986
- Supplement
Gillette Co.: Dry Idea Advertising (B), Video
Presents an audiovisual account of the bake-off competition between Batten, Barton, Durstine & Osborne (BBDO) and a second advertising agency: Ames. The videotape is divided into two parts: 1) interviews with bake-off participants from Gillette and BBDO, and 2)...
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Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (B), Video." Harvard Business School Video Supplement 886-512, May 1986.
- 18 Sep 2007
- First Look
First Look: September 18, 2007
Synthesis Author:Carliss Y. Baldwin Abstract This paper constructs a unified theory of the location of transactions and the boundaries of firms. It proposes that systems of production can be viewed as networks of tasks. Transactions,...
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Keywords:
Martha Lagace
- December 1998 (Revised March 1999)
- Case
Disruptive Technology a Heartbeat Away: Ecton, Inc.
By: Clayton M. Christensen and Edward G Cape
Describes an innovating start-up company with a disruptive technology to the large, expensive echocardiography machines that leading cardiologists use to create images of heart functions for diagnostic purposes. Ecton's machine is small, cheap, portable, and can't...
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Keywords:
Business Startups;
Disruption;
Machinery and Machining;
Entrepreneurship;
Innovation and Invention;
Marketing;
Product;
Commercialization;
Technology;
Medical Devices and Supplies Industry
Christensen, Clayton M., and Edward G Cape. "Disruptive Technology a Heartbeat Away: Ecton, Inc." Harvard Business School Case 699-018, December 1998. (Revised March 1999.)
- November 1991
- Case
Magic Johnson: Endorsements ""After""...?
On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both...
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Keywords:
Marketing Strategy;
Value;
Sports;
Advertising;
Alliances;
Problems and Challenges;
Decision Choices and Conditions;
Brands and Branding;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry
Greyser, Stephen A. Magic Johnson: Endorsements ""After""...? Harvard Business School Case 592-057, November 1991.