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- All HBS Web (82)
- Faculty Publications (52)
Show Results For
- All HBS Web (82)
- Faculty Publications (52)
- October 1984
- Case
NIKE (A1)
Presents a specific marketing policy decision on the servicing of large, important chain store customers versus giving priority to small specialty running equipment stores.
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Keywords:
Decisions;
Marketing Strategy;
Distribution Channels;
Apparel and Accessories Industry;
Apparel and Accessories Industry
Christensen, C. Roland. "NIKE (A1)." Harvard Business School Case 385-026, October 1984.
- April 2012 (Revised March 2014)
- Case
Social Strategy at Nike
By: Mikolaj Jan Piskorski and Ryan Johnson
Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional"...
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Keywords:
Strategy;
Advertising Campaigns;
Social and Collaborative Networks;
Online Advertising;
Apparel and Accessories Industry;
Apparel and Accessories Industry
Piskorski, Mikolaj Jan, and Ryan Johnson. "Social Strategy at Nike." Harvard Business School Case 712-484, April 2012. (Revised March 2014.)
- September 2014 (Revised July 2018)
- Case
adidas Group: IT Multi-Sourcing
By: Lynda M. Applegate, Martin Wiener, Carol Saunders and Grandon Gill
This case describes the design and implementation of an IT-multi-sourcing strategy at a large global sportswear company, the adidas Group, which is headquartered in Germany. To help increase the benefits and reduce the risks of its sourcing arrangements, adidas...
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Keywords:
IT Strategy;
Outsourcing;
Organizational Structure;
Information Technology;
Strategy;
Sports Industry;
Sports Industry;
Germany
Applegate, Lynda M., Martin Wiener, Carol Saunders, and Grandon Gill. "adidas Group: IT Multi-Sourcing." Harvard Business School Case 815-002, September 2014. (Revised July 2018.)
- October 1984
- Case
NIKE (E1): The Announcement
Details changes in the senior management roster at Nike, focusing on the appointment of Robert Woodell as the company's new president.
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Keywords:
Management Succession;
Management Teams;
Apparel and Accessories Industry;
Apparel and Accessories Industry
Christensen, C. Roland. "NIKE (E1): The Announcement." Harvard Business School Case 385-034, October 1984.
- October 1984 (Revised March 1999)
- Case
NIKE (B)
Describes Nike's corporate culture and looks closely at individual key senior and middle managers, outlining the processes by which the management group conducts its business and noting the values which bind the management group together. The teaching objective is to...
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Keywords:
Values and Beliefs;
Management Practices and Processes;
Organizational Culture;
Management Teams;
Apparel and Accessories Industry;
Apparel and Accessories Industry
Christensen, C. Roland, and David C Rikert. "NIKE (B)." Harvard Business School Case 385-027, October 1984. (Revised March 1999.)
- October 1984 (Revised March 1999)
- Case
NIKE (E)
Provides the background for a discussion of Nike (E1), (E2), and (E3). Outlines Nike's senior management group's early program to deal with the company's increasingly difficult competitive circumstance.
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Keywords:
Management Style;
Competition;
Situation or Environment;
Management Teams;
Apparel and Accessories Industry;
Apparel and Accessories Industry
Roberts, Michael J. "NIKE (E)." Harvard Business School Case 385-033, October 1984. (Revised March 1999.)
- 11 Oct 2010
- Research & Ideas
It Pays to Hire Women in Countries That Won’t
domestic Korean companies that did employ senior female managers, particularly but not exclusively in the apparel and publishing industries, also appeared to benefit financially from doing so.) The idea of exploiting the social divide is...
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Keywords:
by Carmen Nobel
- 09 Mar 2023
- News
Four Alumni Clubs Mark Milestone Year
HBS senior lecturer David Edelman exploring "The Future of AI and the Customer Experience." Upcoming discussions in the series include "The Future of Leadership in the Digital Era," "ChatGPT and the Future of AI," and "The Future of View Details
Keywords:
Margie Kelley
- November 2012
- Case
New Balance Athletic Shoe, Inc. (Abridged)
By: H. Kent Bowen, Robert S. Huckman, Carin-Isabel Knoop and Matthew Preble
Considers whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok—a transaction that would join the second- and third-largest companies in the industry. Highlights the unique...
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Keywords:
Production;
Competitive Strategy;
Supply Chain;
Brands and Branding;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Asia;
United States
Bowen, H. Kent, Robert S. Huckman, Carin-Isabel Knoop, and Matthew Preble. "New Balance Athletic Shoe, Inc. (Abridged)." Harvard Business School Case 613-006, November 2012.
- August 1994 (Revised July 1995)
- Case
Astra Sports, Inc. (A)
By: John A. Quelch
Astra executives meet to discuss how to counteract the appearance of Korean-made counterfeit athletic shoes in Europe, Asia, and Latin America.
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Keywords:
Brands and Branding;
Strategy;
Crime and Corruption;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
North Korea;
Latin America;
South Korea;
Asia;
Europe
Quelch, John A. "Astra Sports, Inc. (A)." Harvard Business School Case 595-007, August 1994. (Revised July 1995.)
- August 1994 (Revised December 1996)
- Case
Astra Sports, Inc. (B)
By: John A. Quelch
Astra executives meet to discuss their options with a Venezuelan company that, for seven years, manufactured and marketed athletic shoes under the Astra name without authorization from Astra.
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Keywords:
Strategy;
Crime and Corruption;
Brands and Branding;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Venezuela
Quelch, John A. "Astra Sports, Inc. (B)." Harvard Business School Case 595-008, August 1994. (Revised December 1996.)
- 01 Dec 2017
- News
Yoga Inc.
Wanderlust is built on “the pillars of mindful living,” of which yoga is one, along with the arts, personal spirituality, environmentalism, and “conscious consumerism.” Attendees tend to snap up equipment, accessories, and apparel View Details
Keywords:
Deborah Halber
- 30 Apr 2001
- Research & Ideas
Entering the Age of Alliances
The Faces Of Collaboration These alliances do not require grandiose strategic plans; patience and perseverance are often sufficient to turn small beginnings into significant strategic alliances. Consider, for example, the relationship between the nonprofit City Year...
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Keywords:
by James Austin
- June 1990 (Revised October 1993)
- Case
Phil Knight: CEO at NIKE--1983
By: Richard E. Walton
An edited, shortened version of Phil Knight: CEO at Nike with parts of Nike (E) integrated into it.
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Keywords:
Management Teams;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry
Walton, Richard E. "Phil Knight: CEO at NIKE--1983." Harvard Business School Case 390-038, June 1990. (Revised October 1993.)
- 30 Apr 2019
- First Look
New Research and Ideas, April 30, 2019
Sneakers Game “Our goal is to be the kind of start-up that would terrify Nike—if Nike didn’t already own us.” Ron Faris, general manager of S23NYC, a Manhattan-based digital studio owned by sports apparel...
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Keywords:
Dina Gerdeman
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
School Case 317-073 Prevent Senior: A New Paradigm for Growth in the Health Care Sector? No abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/317073 Harvard Business School Case 618-020 Under Armour After 20 years of growth unprecedented...
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Keywords:
Dina Gerdeman
- 01 Sep 2007
- News
Riding It Out
employees. In 2005 and 2006 it made the Inc. 500 list as one the country’s fastest-growing private companies, with revenues increasing by 46 percent just last year. The company’s expansion into horse-related products like halters, blankets, fly spray, and riding View Details
- 14 May 2013
- First Look
First Look: May 14
Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? In this book, drawing on my case studies and other research on the worlds of media and sports, I...
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Keywords:
Sean Silverthorne
- 14 Feb 2017
- First Look
First Look at New Research: February 14
limited time, effort, and funds. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/517018-PDF-ENG Harvard Business School Case 517-060 ASICS: Chasing a 2020 Vision In early 2016, Motoi Oyama, president and CEO of ASICS, a major View Details
Keywords:
Sean Silverthorne