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All HBS Web
(1,339)
- Faculty Publications (649)
- June 1982
- Supplement
Chipman-Union, Inc.: Odor-Eaters Socks (Hagen Interview), Video
By: John A. Quelch
Quelch, John A. "Chipman-Union, Inc.: Odor-Eaters Socks (Hagen Interview), Video." Harvard Business School Video Supplement 882-548, June 1982.
- April 1982
- Case
Total Cereal
By: Stephen A. Greyser and John A. Quelch
Keywords:
Food and Beverage Industry
Greyser, Stephen A., and John A. Quelch. "Total Cereal." Harvard Business School Case 582-114, April 1982.
- December 1981
- Supplement
Shopfair Supermarkets (B)
By: John A. Quelch
Supplements the (A) case.
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Quelch, John A. "Shopfair Supermarkets (B)." Harvard Business School Supplement 582-071, December 1981.
- July 1981 (Revised October 1992)
- Case
Chipman-Union, Inc.: Odor-Eaters Socks
By: John A. Quelch
The company is considering whether or not to introduce a branded line of men's athletic socks. Considers a preliminary marketing program, including supermarket and drug store distribution.
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Keywords:
Distribution Channels;
Product Marketing;
Brands and Branding;
Apparel and Accessories Industry;
Health Industry
Quelch, John A. "Chipman-Union, Inc.: Odor-Eaters Socks." Harvard Business School Case 581-073, July 1981. (Revised October 1992.)
- July 1981 (Revised June 1987)
- Case
Hartmann Luggage Co.: Price Promotion Policy
By: John A. Quelch
The president and the marketing vice president are reviewing past Hartmann price promotions in order to decide whether to run one or more promotions in 1981-82.
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Quelch, John A. "Hartmann Luggage Co.: Price Promotion Policy." Harvard Business School Case 581-068, July 1981. (Revised June 1987.)
- Article
Nonstore Marketing: Fast Track or Slow?
By: John A. Quelch and Hirotaka Takeuchi
Keywords:
Marketing
Quelch, John A., and Hirotaka Takeuchi. "Nonstore Marketing: Fast Track or Slow?" Harvard Business Review 59, no. 4 (July–August 1981): 75–84.
- June 1981
- Article
Communications Strategy for the Nation-State
By: R. S. Tedlow and John A. Quelch
Keywords:
Communication
Tedlow, R. S., and John A. Quelch. "Communications Strategy for the Nation-State." Public Relations Journal 37, no. 6 (June 1981): 22–25.
- June 1981 (Revised August 1985)
- Case
Shopfair Supermarkets (A)
By: John A. Quelch
The marketing vice president of the leading supermarket chain in a major metropolitan area has to plan his 1981 strategy in light of increasing warehouse store competition. Considers relationships with major manufacturers who are supplying warehouse stores with deal...
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Quelch, John A. "Shopfair Supermarkets (A)." Harvard Business School Case 581-158, June 1981. (Revised August 1985.)
- May 1981 (Revised December 1992)
- Case
Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly
By: John A. Quelch
The product manager for Vaseline Petroleum Jelly has to prepare the 1978 brand budget and determine expenditure levels for advertising, trade promotion, and consumer promotion.
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Keywords:
Advertising;
Budgets and Budgeting;
Product Marketing;
Brands and Branding;
Consumer Products Industry;
Beauty and Cosmetics Industry
Quelch, John A. "Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly." Harvard Business School Case 581-047, May 1981. (Revised December 1992.)
- May 1981 (Revised May 1985)
- Case
MEM Co., Inc.
By: John A. Quelch
The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men's toiletries. He also must determine the best distribution channels and the size of the product's advertising budget.
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Keywords:
Advertising;
Distribution Channels;
Budgets and Budgeting;
Product Development;
Beauty and Cosmetics Industry
Quelch, John A. "MEM Co., Inc." Harvard Business School Case 581-154, May 1981. (Revised May 1985.)
- December 1980 (Revised July 1991)
- Case
Loctite Corp.: Industrial Products Group
By: John A. Quelch
A new product introduction strategy covering all elements of the marketing mix must be planned for equipment designed to dispense industrial adhesives. The equipment and adhesives are manufactured by the same company.
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Quelch, John A. "Loctite Corp.: Industrial Products Group." Harvard Business School Case 581-066, December 1980. (Revised July 1991.)
- Article
Consumer Satisfaction with Food Products
By: John A. Quelch and Stephen B. Ash
Quelch, John A., and Stephen B. Ash. "Consumer Satisfaction with Food Products." Food Policy 5, no. 4 (November 1980): 313–318.
- Article
Energy Conservation Policies for Builders' Purchases of Domestic Appliances
By: John A. Quelch
Quelch, John A. "Energy Conservation Policies for Builders' Purchases of Domestic Appliances." Energy Policy 8, no. 2 (June 1980): 125–137.
- Article
Marketing Principles and the Future of Preventive Health Care
By: John A. Quelch
Quelch, John A. "Marketing Principles and the Future of Preventive Health Care." Milbank Memorial Fund Quarterly. Health and Society 58, no. 2 (Spring 1980): 310–347.
- 1980
- Chapter
The Builder and Energy Conservation: A New Target for Public Policymakers
By: John A. Quelch
Quelch, John A. "The Builder and Energy Conservation: A New Target for Public Policymakers." In Advances in Consumer Research, Volume 7, edited by Jerry C. Olson, 290–295. Ann Arbor, MI: Association for Consumer Research, 1980.
- Article
Marketing and Distribution Strategies for International Organizations
By: John C. Pattison and John A. Quelch
- Article
The Resource Allocation Process in Nutrition Policy Planning
By: John A. Quelch
Quelch, John A. "The Resource Allocation Process in Nutrition Policy Planning." American Journal of Clinical Nutrition 32, no. 5 (May 1979): 1058–1065.
- 1979
- Chapter
Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals
By: John A. Quelch
Quelch, John A. "Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals." In Advances in Consumer Research, Volume 6, edited by William L. Wilkie, 263–268. Ann Arbor, MI: Association for Consumer Research, 1979.
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data.
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Keywords:
Advertising Campaigns;
Measurement and Metrics;
Media;
Public Opinion;
Valuation;
Media and Broadcasting Industry;
New York (state, US)
Greyser, Stephen A., and John A. Quelch. "Archdiocese of New York." Harvard Business School Case 579-123, December 1978. (Revised March 1992.)