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- Faculty Publications (52)
Show Results For
- All HBS Web (82)
- Faculty Publications (52)
- August 2019
- Case
Apex Ski Boots
By: Kate Barasz and John T. Gourville
Apex Ski Boots has introduced a new ski boot that, due to its radical design, is meeting resistance in the marketplace from many retailers, ski experts, and consumers. The company must decide how best to drive sales in the face of this resistance.
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Keywords:
Go-to-market Strategy;
Strategic Change;
Marketing Strategy;
Distribution Channels;
Sales;
Change Management;
Sports Industry;
Sports Industry
Barasz, Kate, and John T. Gourville. "Apex Ski Boots." Harvard Business School Case 520-013, August 2019.
- 10 Apr 2019
- HBS Case
How Entrepreneurs Can Turn Lead Into Gold
through narratives and storytelling, or by seeking out members of a common group. One company that has succeeded in this regard, says Wu, is Cotopaxi, a Salt Lake City–based creator of outdoor apparel that Wu explored in a case study for...
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- 01 Feb 1998
- News
Running Up the Score
about broadcasting rights, the licensing of merchandise, sports apparel and equipment, product endorsements, and sponsorships of sports, teams, and sports-related events." It is only in recent decades that...
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Keywords:
Garry Emmons
- September 2013 (Revised August 2015)
- Background Note
Leadership and Teaming
By: Ethan Bernstein
Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail...
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Keywords:
Teams;
Teaming;
Leadership And Managing People;
Leadership;
Team Effectiveness;
Team Performance;
Team Design;
Team Leadership;
Teamwork;
Team Process;
Team Function;
Team Launch;
60/30/10 Rule;
Team Boundary;
Distribution Of Leadership Authority;
Self-Managed Teams;
Virtual Teams;
Unbounded Teams;
Acts Of Leadership;
Execution Teams;
Decision Making Teams;
Creativity Teams;
Team Size;
Task Design;
Team Timeline;
Team Roles;
Team Representation;
Diversity;
Team Familiarity;
Collective Intelligence;
Team Stages Of Development;
Team Coaching;
Performance Pressure;
X-Teams;
Team Focus;
Interaction;
Management Teams;
Managerial Roles;
Management Systems;
Management Style;
Management Skills;
Management Practices and Processes;
Organizational Design;
Organizational Structure;
Performance Effectiveness;
Performance Efficiency;
Performance Productivity;
Groups and Teams;
Networks;
Social Psychology;
Behavior;
Conflict and Resolution;
Creativity;
Social and Collaborative Networks;
Satisfaction;
Prejudice and Bias;
Power and Influence;
Personal Characteristics;
Familiarity;
Cognition and Thinking;
Attitudes;
Projects;
Organizational Culture;
Organizational Change and Adaptation;
Leadership Development;
Leadership Style;
Leading Change;
Knowledge Use and Leverage;
Knowledge Sharing;
Collaborative Innovation and Invention;
Innovation and Management;
Innovation Leadership;
Design;
Interpersonal Communication;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
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Apparel and Accessories Industry;
Asia;
North and Central America;
South America;
Atlantic Ocean;
Central Asia;
Europe;
Latin America;
Middle East;
Oceania;
West Indies
Bernstein, Ethan. "Leadership and Teaming." Harvard Business School Background Note 414-033, September 2013. (Revised August 2015.)
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
fans were forced by FIFA to remove their pants before entering the stadium. As a result, hundreds of fans watched the game in their underwear. Needless to say, the Dutch brewery reaped a marketing bonanza. For the big athletic equipment and View Details
Keywords:
Garry Emmons
- August 1988 (Revised November 1989)
- Case
Reebok International Ltd.
By: John A. Quelch
Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new...
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Keywords:
Marketing Strategy;
Music Entertainment;
Advertising Campaigns;
Sports;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry
Quelch, John A. "Reebok International Ltd." Harvard Business School Case 589-027, August 1988. (Revised November 1989.)
- June 2019
- Teaching Note
Michael Rubin and Fanatics (A) and (B)
By: Robert F. Higgins and John Masko
Teaching Note for HBS Nos. 819-077 and 819-082.
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- 20 Jul 2015
- Research & Ideas
Globalization Hasn’t Killed the Manufacturing Cluster
shoemakers in Italy among other industries to understand why manufacturing clusters still survive. ©iStock.com/panpipe The two shoe clusters studied are physically only 50 kilometers apart, but worlds apart in their success. The sports...
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- 01 Dec 2007
- News
Lighten Up
eliminated zippers, pockets, heavy buttons, and other embellishments that can add up to extra pounds. The company’s apparel and gear stand out for their simple but functional designs, brilliant colors, and, of course, light weight. Soon...
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- February 2013
- Case
18 Months in a Startup: Zaggora.com
By: Tom Nicholas
The founders of Zaggora reflected back on a tumultuous year-and-a-half in which they had generated, from just $40,000 in personal savings, a multi-million dollar sportswear enterprise selling Hotpants to women. These were hotpants not of the 1960s hipster variety, but...
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Keywords:
Internet and the Web;
Growth Management;
Problems and Challenges;
Business Startups;
Brands and Branding;
Innovation and Invention;
Corporate Finance;
Apparel and Accessories Industry;
Apparel and Accessories Industry
Nicholas, Tom. "18 Months in a Startup: Zaggora.com." Harvard Business School Case 813-140, February 2013.
- April 1994
- Supplement
Planet Reebok (B)
By: John A. Quelch
Supplements Planet Reebok (A).
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Keywords:
Globalization;
Advertising Campaigns;
Brands and Branding;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
France;
Germany;
United Kingdom
Quelch, John A. "Planet Reebok (B)." Harvard Business School Supplement 594-095, April 1994.
- April 1994 (Revised March 1997)
- Case
Planet Reebok (A)
By: John A. Quelch
Reebok International Ltd. is preparing to launch its first global advertising campaign for "Planet Reebok" in three European countries--France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The...
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Keywords:
Globalization;
Advertising Campaigns;
Brands and Branding;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
France;
Germany;
United Kingdom
Quelch, John A. "Planet Reebok (A)." Harvard Business School Case 594-074, April 1994. (Revised March 1997.)
- October 1984 (Revised April 2002)
- Case
NIKE (C)
Explores the president of Nike's leadership, and focuses on his general management style, his personal philosophy, and his pattern of working with key members of management.
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Keywords:
Management Style;
Leadership Style;
Management Teams;
Apparel and Accessories Industry;
Apparel and Accessories Industry
Christensen, C. Roland, and David C Rikert. "NIKE (C)." Harvard Business School Case 385-029, October 1984. (Revised April 2002.)
- October 1984
- Case
NIKE (A1)
Presents a specific marketing policy decision on the servicing of large, important chain store customers versus giving priority to small specialty running equipment stores.
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Keywords:
Decisions;
Marketing Strategy;
Distribution Channels;
Apparel and Accessories Industry;
Apparel and Accessories Industry
Christensen, C. Roland. "NIKE (A1)." Harvard Business School Case 385-026, October 1984.
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
insights. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/618016-PDF-ENG Harvard Business School Case 417-048 Blake Sports Apparel and Switch Activewear: Bringing the Executive Team Together...
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Keywords:
Sean Silverthorne
- October 1984 (Revised March 1999)
- Case
NIKE (E)
Provides the background for a discussion of Nike (E1), (E2), and (E3). Outlines Nike's senior management group's early program to deal with the company's increasingly difficult competitive circumstance.
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Keywords:
Management Style;
Competition;
Situation or Environment;
Management Teams;
Apparel and Accessories Industry;
Apparel and Accessories Industry
Roberts, Michael J. "NIKE (E)." Harvard Business School Case 385-033, October 1984. (Revised March 1999.)
- 11 Oct 2010
- Research & Ideas
It Pays to Hire Women in Countries That Won’t
domestic Korean companies that did employ senior female managers, particularly but not exclusively in the apparel and publishing industries, also appeared to benefit financially from doing so.) The idea of exploiting the social divide is...
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Keywords:
by Carmen Nobel
- November 2012
- Case
New Balance Athletic Shoe, Inc. (Abridged)
By: H. Kent Bowen, Robert S. Huckman, Carin-Isabel Knoop and Matthew Preble
Considers whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok—a transaction that would join the second- and third-largest companies in the industry. Highlights the unique...
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Keywords:
Production;
Competitive Strategy;
Supply Chain;
Brands and Branding;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Asia;
United States
Bowen, H. Kent, Robert S. Huckman, Carin-Isabel Knoop, and Matthew Preble. "New Balance Athletic Shoe, Inc. (Abridged)." Harvard Business School Case 613-006, November 2012.
- March 1999 (Revised March 2001)
- Case
Nike, Inc.--Entering the Millennium
Traces the evolution of Nike from 1987 through 1998. Through a series of eight assignment questions, it examines how the company has created and sustained a competitive advantage, and how that competitive advantage is reflected in growth, profitability, and share price...
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Keywords:
Competitive Advantage;
Profit;
Corporate Strategy;
Business Growth and Maturation;
Sports Industry;
Sports Industry
Fruhan, William E., Jr. "Nike, Inc.--Entering the Millennium." Harvard Business School Case 299-084, March 1999. (Revised March 2001.)
- November 1998 (Revised July 1999)
- Case
Spyder Active Sports, Inc. and CHB Capital Partners (B)
By: John A. Davis, Louis B. Barnes and Peter K. Botticelli
Supplements the (A) case.
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Keywords:
Organizational Change and Adaptation;
Private Equity;
Family Business;
Business Growth and Maturation;
Entrepreneurship;
Apparel and Accessories Industry;
Apparel and Accessories Industry
Davis, John A., Louis B. Barnes, and Peter K. Botticelli. "Spyder Active Sports, Inc. and CHB Capital Partners (B)." Harvard Business School Case 899-111, November 1998. (Revised July 1999.)