Filter Results
:
(1,298)
Show Results For
- All HBS Web (1,372)
- Faculty Publications (1,245)
Show Results For
- All HBS Web (1,372)
- Faculty Publications (1,245)
Page 1 of
1,298
Results
→
Sort by
- June 1987 (Revised December 1987)
- Background Note
Background on the U.S. Beverage Alcohol Industry
Goodpaster, Kenneth E. "Background on the U.S. Beverage Alcohol Industry." Harvard Business School Background Note 387-163, June 1987. (Revised December 1987.)
- October 2022 (Revised December 2022)
- Case
Aphro Beverages
By: Frank V. Cespedes and Amram Migdal
This case focuses on distribution, sales, and product decisions as Aphro Beverages reaches an inflection point in its growth trajectory. In 2020, Aphro Beverages, based in Accra, Ghana, successfully launched its brand and brought two new alcoholic spirits products to...
View Details
Keywords:
Agribusiness;
Plant-Based Agribusiness;
Business Ventures;
Business Growth and Maturation;
Entrepreneurship;
Food;
Geography;
Geographic Scope;
Management;
Growth and Development Strategy;
Growth Management;
Resource Allocation;
Marketing;
Brands and Branding;
Digital Marketing;
Product Marketing;
Product Launch;
Product Positioning;
Social Marketing;
Operations;
Distribution;
Distribution Channels;
Product;
Product Design;
Product Development;
Supply Chain;
Sales;
Salesforce Management;
Food and Beverage Industry;
Africa;
Ghana
Cespedes, Frank V., and Amram Migdal. "Aphro Beverages." Harvard Business School Case 823-044, October 2022. (Revised December 2022.)
- July 2002 (Revised August 2002)
- Case
SIG Beverages (A)
SIG Beverages, a leading supplier of bottling and packaging systems for the beverage industry, has recognized an opportunity in providing services for its product end users. Management's challenge is to develop a service portfolio to address end users' needs, while...
View Details
Keywords:
Organizational Change and Adaptation;
Production;
Service Delivery;
Manufacturing Industry;
Italy
Oliva, Rogelio, and James Quinn. "SIG Beverages (A)." Harvard Business School Case 603-018, July 2002. (Revised August 2002.)
- August 2023
- Teaching Note
Aphro Beverages
Teaching Note for HBS Case No. 823-044.
View Details
- December 2022 (Revised January 2023)
- Case
Cann: High Hopes for Cannabis Infused Beverages
By: Ayelet Israeli and Anne V. Wilson
Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six...
View Details
Keywords:
Stigma;
Product Innovation;
Product Introduction;
Product Differentiation;
New Products;
New Product Marketing;
New Product Management;
Brand Management;
Branding;
Packaging;
Positioning;
Growth Strategy And Execution;
Growth;
Cannabis Industry;
Purpose;
Purpose Brands;
LGBTQ;
Direct-to-consumer;
DTC;
Regulations;
Channels Of Distribution;
Product Development;
Product Marketing;
Product Positioning;
Product;
Innovation and Invention;
Brands and Branding;
Marketing;
Marketing Communications;
Marketing Channels;
Advertising;
Advertising Campaigns;
Digital Marketing;
Market Entry and Exit;
Governing Rules, Regulations, and Reforms;
Consumer Products Industry;
Consumer Products Industry;
United States;
Canada;
North America
Israeli, Ayelet, and Anne V. Wilson. "Cann: High Hopes for Cannabis Infused Beverages." Harvard Business School Case 523-074, December 2022. (Revised January 2023.)
- September 1989 (Revised July 1992)
- Case
Pepsi-Cola U.S. Beverages (A)
Responding to changes in Pepsi-Cola's competitive environment, Roger Enrico, president and CEO of PepsiCo Worldwide Beverages, formed a task force to investigate a possible reorganization of Pepsi's domestic soft drink business. The task force recommends reorganizing...
View Details
Pearson, Andrall E. "Pepsi-Cola U.S. Beverages (A)." Harvard Business School Case 390-034, September 1989. (Revised July 1992.)
- September 1989 (Revised April 1991)
- Case
Pepsi-Cola U.S. Beverages (B)
Outlines the steps PepsiCo actually took in reorganizing its domestic soft drink business. Students are asked to analyze the pluses and minuses of the change.
View Details
Pearson, Andrall E. "Pepsi-Cola U.S. Beverages (B)." Harvard Business School Case 390-035, September 1989. (Revised April 1991.)
- October 1988
- Case
Pepsi-Cola Fountain Beverage Division: Marketing Organization
Cespedes, Frank V. "Pepsi-Cola Fountain Beverage Division: Marketing Organization." Harvard Business School Case 589-045, October 1988.
- March 2010 (Revised February 2013)
- Supplement
Baltic Beverages Holding: Competing in a Globalizing World (B)
By: Juan Alcacer, Rasmus Karl Gustaf Molander and Rakeen Mabud
In 1991, Hartwall and Pripps made the decision to found Baltic Beverages Holding (BBH) and invest in the former USSR by buying Estonia's biggest brewery, Saku.
View Details
Keywords:
Mergers and Acquisitions;
Investment;
Globalized Economies and Regions;
Competition;
Corporate Strategy;
Food and Beverage Industry;
Estonia;
Finland;
Sweden
Alcacer, Juan, Rasmus Karl Gustaf Molander, and Rakeen Mabud. "Baltic Beverages Holding: Competing in a Globalizing World (B)." Harvard Business School Supplement 710-471, March 2010. (Revised February 2013.)
- October 1988 (Revised November 1989)
- Case
Pepsi-Cola Fountain Beverage Division: Tea Breeze
Keywords:
Food and Beverage Industry
Cespedes, Frank V. "Pepsi-Cola Fountain Beverage Division: Tea Breeze." Harvard Business School Case 589-060, October 1988. (Revised November 1989.)
- October 2012 (Revised March 2014)
- Teaching Note
Baltic Beverages Holding: Competing in a Globalizing World (A) and (B)
By: Juan Alcácer
The teaching plan to accompany "Baltic Beverages Holding: Competing in a Globalizing World (A)," HBS No. 713-430; "Baltic Beverages Holding: Competing in a Globalizing World (B)," HBS No. 713-471. It is divided into an introduction, followed by three discussion...
View Details
- March 1991
- Teaching Note
Pepsi-Cola Fountain Beverage Division: Tea Breeze, Teaching Note
Keywords:
Food and Beverage Industry
- March 1991 (Revised April 1995)
- Teaching Note
Pepsi-Cola Fountain Beverage Division: Marketing Organization, Teaching Note
- March 2010 (Revised February 2013)
- Case
Baltic Beverages Holding: Competing in a Globalizing World (A)
By: Juan Alcacer, Rasmus Karl Gustaf Molander and Rakeen Mabud
The Finnish brewer Hartwall and the Swedish brewer Pripps had to decide how to react to the rapidly changing European political, economic, and business environment in 1989–1990.
View Details
Keywords:
Economics;
Globalized Economies and Regions;
Government and Politics;
Competition;
Corporate Strategy;
Food and Beverage Industry;
Finland;
Sweden
Alcacer, Juan, Rasmus Karl Gustaf Molander, and Rakeen Mabud. "Baltic Beverages Holding: Competing in a Globalizing World (A)." Harvard Business School Case 710-430, March 2010. (Revised February 2013.)
- March 2012
- Article
A 2-phase Labeling and Choice Architecture Intervention to Improve Healthy Food and Beverage Choices
By: Anne Thorndike, Lilian Sonnenberg, Jason Riis, Susan Barraclough and Douglas E. Levy
Objectives: We assessed whether a 2-phase labeling and choice architecture intervention increased sales of healthy food and beverages in a large hospital cafeteria. Methods: Phase 1 was a 3-month color-coded labeling intervention (red="unhealthy" yellow="less healthy"...
View Details
Thorndike, Anne, Lilian Sonnenberg, Jason Riis, Susan Barraclough, and Douglas E. Levy. "A 2-phase Labeling and Choice Architecture Intervention to Improve Healthy Food and Beverage Choices." American Journal of Public Health 102, no. 3 (March 2012): 527–533.
- March 2002 (Revised September 2005)
- Case
Robert Mondavi and the Wine Industry
Examines the competitive challenges facing Robert Mondavi as the wine industry begins to consolidate globally. Mondavi faces challenges from foreign competitors entering the U.S. market as well as diversified global alcoholic beverage companies entering the wine...
View Details
Keywords:
Plant-Based Agribusiness;
Competitive Strategy;
Globalized Markets and Industries;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
United States
Roberto, Michael. "Robert Mondavi and the Wine Industry." Harvard Business School Case 302-102, March 2002. (Revised September 2005.)
- November 2019 (Revised February 2020)
- Case
Constellation Brands' Investment in Canopy Growth: Aiming High
By: Stuart C. Gilson and Sarah L. Abbott
In 2017, Constellation Brands, the U.S.-based beverage company, acquired a 9.9% equity interest in the Canadian marijuana company, Canopy Growth. In 2018, Constellation announced a subsequent investment in Canopy—taking its ownership interest to 37%. However, Canopy’s...
View Details
Keywords:
Equity Investment;
Marijuana;
Growth Investing;
New Market Development;
Beverage Industry;
Equity;
Investment;
Strategy;
Consulting Industry;
Consulting Industry;
Canada;
United States
Gilson, Stuart C., and Sarah L. Abbott. "Constellation Brands' Investment in Canopy Growth: Aiming High." Harvard Business School Case 220-044, November 2019. (Revised February 2020.)
- February 2024
- Teaching Note
AB InBev: Brewing Up Forecasts during COVID-19
By: Mark Egan and C. Fritz Foley
Teaching Note for HBS Case No. 224-020. In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a...
View Details
- February 2021 (Revised September 2022)
- Case
White Claw: Defending Market Share as Competition Encroaches
By: Jill Avery
By the end of 2019, two brands accounted for 84% of hard seltzer sales, a segment that had recently taken the U.S. beer market by storm, growing from $3 million in 2015 to over $2.7 billion by the start of the summer of 2020. White Claw was the dominant market leader...
View Details
Keywords:
Brand Management;
Alcoholic Beverages;
Beer/brewing Industry;
Brand Positioning;
Growth;
Competitive Positioning;
Consumer Products;
Beverage Industry;
Value Proposition;
Marketing;
Brands and Branding;
Competition;
Product Positioning;
Competitive Strategy;
Consumer Behavior;
Consumer Products Industry;
Consumer Products Industry;
United States
Avery, Jill. "White Claw: Defending Market Share as Competition Encroaches." Harvard Business School Case 521-073, February 2021. (Revised September 2022.)
- February 2014
- Case
Diageo: Innovating for Africa
By: David E. Bell, Damien P. McLoughlin and Mary L. Shelman
Diageo, the world's leading premium drinks business, had a long history in Africa starting from its beer brand, Guinness, first exported to Sierra Leone in 1827. By 2013, 13% of Diageo's global revenues were from Africa, up from 9% in 2007. Diageo Africa President Nick...
View Details
Keywords:
Africa;
Emerging Market;
Innovation;
Agribusiness;
Beverage Industry;
Emerging Markets;
Innovation Strategy;
Marketing;
Food and Beverage Industry;
Africa
Bell, David E., Damien P. McLoughlin, and Mary L. Shelman. "Diageo: Innovating for Africa." Harvard Business School Case 514-054, February 2014.