Filter Results
:
(11,207)
Show Results For
-
All HBS Web
(11,207)
- People (11)
- News (1,834)
- Research (7,938)
- Events (18)
- Multimedia (70)
- Faculty Publications (6,212)
Show Results For
-
All HBS Web
(11,207)
- People (11)
- News (1,834)
- Research (7,938)
- Events (18)
- Multimedia (70)
- Faculty Publications (6,212)
- 24 Jul 2000
- Research & Ideas
Linking the Globe: The Role of Media and Communications
If proof was needed that change is afoot in the worldwide media industry, it came in the form of late alterations to a panel on the subject at the HBS Global Alumni Conference. CEOs Jean-Marie Messier of France's Vivendi and Thomas...
View Details
- October 1984
- Case
NIKE (A1)
Presents a specific marketing policy decision on the servicing of large, important chain store customers versus giving priority to small specialty running equipment stores.
View Details
Keywords:
Decisions;
Marketing Strategy;
Distribution Channels;
Apparel and Accessories Industry;
Sports Industry
Christensen, C. Roland. "NIKE (A1)." Harvard Business School Case 385-026, October 1984.
- 09 May 2012
- Research & Ideas
Clayton Christensen’s “How Will You Measure Your Life?”
responded in a 2002 press release. "We have not seen a business model that is financially viable in the long term in this arena. Online rental services are 'serving a niche market.' " Netflix, on the other hand, thought this View Details
- December 2009 (Revised February 2012)
- Case
Monsanto: Helping Farmers Feed the World
By: David E. Bell, Carin-Isabel Knoop and Mary Shelman
Monsanto has led the effort to bring biotechnology to bear on food production. Through some management missteps and consumer resistance the company had difficulties in its early years. But since Hugh Grant became CEO the picture has brightened with widespread adoption...
View Details
Keywords:
Food;
Global Strategy;
Leadership;
Production;
Agriculture and Agribusiness Industry;
Biotechnology Industry;
United States
Bell, David E., Carin-Isabel Knoop, and Mary Shelman. "Monsanto: Helping Farmers Feed the World." Harvard Business School Case 510-025, December 2009. (Revised February 2012.)
- March 2024
- Case
Funderbeam: Teaming Up or Going Alone?
By: Paul A. Gompers, Elena Corsi and Orna Dan
Funderbeam, a global platform founded in Estonia to enable start-ups to run private syndications and secondaries while offering liquidity for private equity investors, was at a crossroads. Over its ten-year run, the company had expanded its services and areas of...
View Details
Keywords:
Decision Making;
Business Exit or Shutdown;
Transition;
Leading Change;
Business or Company Management;
Organizational Change and Adaptation;
Law;
Mergers and Acquisitions;
Financing and Loans;
Cross-Cultural and Cross-Border Issues;
Ownership Stake;
Expansion;
Business Startups;
Venture Capital;
Financial Services Industry;
Estonia;
Republic of Ireland;
United Kingdom;
Singapore
- 12 Jan 2010
- First Look
First Look: Jan. 12
BartlettHarvard Business School Case 910-410 Describes the development of the global strategies and organizations of two major competitors in the consumer electronics industry. Over four decades, both...
View Details
Keywords:
Martha Lagace
- August 1990 (Revised December 1993)
- Case
Talbots
By: Walter J. Salmon
Describes the entry of this store and catalog retailer of classic women's clothing into the Japanese market place. Introduces such issues as cross-border management, multi-national retailing, and joint venturing.
View Details
Keywords:
Joint Ventures;
Cross-Cultural and Cross-Border Issues;
Management;
Market Entry and Exit;
Apparel and Accessories Industry;
Retail Industry;
Japan
Salmon, Walter J. "Talbots." Harvard Business School Case 591-006, August 1990. (Revised December 1993.)
- September 1998 (Revised August 1999)
- Case
IBM's Lotus Development in 1999
By: Stephen P. Bradley and Kelley Porter
Describes Lotus' acquisition by IBM, its movement from proprietary standards to open standards, and its current market position. Microsoft is gaining ground with its Exchange Server, and Lotus has received unfavorable press.
View Details
Keywords:
Acquisition;
Technological Innovation;
Growth and Development Strategy;
Growth Management;
Product Marketing;
Competition;
Competitive Strategy;
Information Technology Industry;
Web Services Industry
Bradley, Stephen P., and Kelley Porter. "IBM's Lotus Development in 1999." Harvard Business School Case 799-014, September 1998. (Revised August 1999.)
- August 1991 (Revised September 1994)
- Background Note
What Is Industrial Marketing?
Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects.
View Details
Keywords:
Customer Relationship Management;
Innovation Strategy;
Growth and Development Strategy;
Marketing Channels;
Marketing Strategy;
Marketplace Matching;
Organizational Change and Adaptation;
Core Relationships;
Industrial Products Industry;
Manufacturing Industry
Rangan, V. Kasturi. "What Is Industrial Marketing?" Harvard Business School Background Note 592-012, August 1991. (Revised September 1994.)
- July 1994 (Revised August 1998)
- Case
The King-Size Company
By: David E. Bell and Dinny Starr Gordon
King-Size is a mail-order company specializing in apparel for big and tall men. The case describes their operations in some detail. Issues include appropriate marketing decisions and expansion strategy.
View Details
Keywords:
Decisions;
Marketing Strategy;
Operations;
Perception;
Expansion;
Apparel and Accessories Industry;
Web Services Industry
Bell, David E., and Dinny Starr Gordon. "The King-Size Company." Harvard Business School Case 595-013, July 1994. (Revised August 1998.)
- January 2014
- Case
CleanSpritz
By: John A. Quelch and Alisa Zalosh
Sales of CleanSpritz all-purpose cleaning spray have been steadily declining for the past five years, and management believes the decline correlates to a growing environmental concern among U.S. consumers. CleanSpritz's management is considering several options to...
View Details
Keywords:
Product Positioning;
Competition;
Marketing Strategy;
Corporate Social Responsibility and Impact;
Performance Improvement;
Environmental Sustainability;
Product Launch;
Product Development;
Consumer Products Industry
Quelch, John A., and Alisa Zalosh. "CleanSpritz." Harvard Business School Brief Case 914-537, January 2014.
- Web
Great American Business Leaders of the 20th Century - Leadership
Marketing Association, 1973–1990 William FoxFox Film Company, 1915–1929 Clarence FrancisGeneral Foods Corporation, 1935–1943 John M. FranklinUnited States Lines, 1946–1960 Frank M. FreimannMagnavox Company, 1950–1967 Jack FryeTrans-World...
View Details
- September 2013 (Revised June 2015)
- Case
Fortis Healthcare: Transnational Hospital Network
By: Regina E. Herzlinger, Pushwaz Virk and Natalie Kindred
Fortis, India's largest for-profit hospital chain, must decide if its expensive expansion into the South East Asia market makes sense.
View Details
- Article
Optimizing Organic Waste to Energy Operations
By: Baris Ata, Deishin Lee and Mustafa H. Tongarlak
A waste-to-energy firm that recycles organic waste with energy recovery performs two environmentally beneficial functions: it diverts waste from landfill and it produces renewable energy. At the same time, the waste-to-energy firm serves and collects revenue from two...
View Details
Keywords:
Business Ventures;
Energy Generation;
Renewable Energy;
Revenue;
Customers;
Strategy;
Corporate Governance;
Wastes and Waste Processing;
Environmental Sustainability;
Governing Rules, Regulations, and Reforms;
Cost Management;
Urban Scope
Ata, Baris, Deishin Lee, and Mustafa H. Tongarlak. "Optimizing Organic Waste to Energy Operations." Manufacturing & Service Operations Management 14, no. 2 (Spring 2012): 231–244.
- November 2001 (Revised July 2011)
- Case
Grupo Elektra
By: David J. Arnold, Gustavo Herrero and Luiz Felipe Monteiro
Grupo Elektra is Latin America's largest consumer finance company based on credit sales in its hard goods retail outlets. It has started to internationalize in Latin America but now must to decide whether to enter the U.S. Hispanic market and which of its two core...
View Details
Keywords:
Decision Choices and Conditions;
Emerging Markets;
Global Strategy;
Financial Services Industry;
Retail Industry;
Latin America;
United States;
Mexico
Arnold, David J., Gustavo Herrero, and Luiz Felipe Monteiro. "Grupo Elektra". Harvard Business School Case 502-039, November 2001. (Revised July 2011.)
- September 2020 (Revised May 2021)
- Case
The Indian Premier League, 2020
By: John R. Wells and Benjamin Weinstock
Since its founding in 2008, the Indian Premier League (IPL), India’s eight-week Twenty20 (T20) cricket competition, had become one of the most popular and lucrative sporting leagues in the world. In 2019, the IPL attracted 462 million TV viewers and 300 million digital...
View Details
Keywords:
Sports;
Organizational Structure;
Marketing;
Health Pandemics;
Organizational Change and Adaptation;
Growth and Development Strategy;
Sports Industry;
India
Wells, John R., and Benjamin Weinstock. "The Indian Premier League, 2020." Harvard Business School Case 721-362, September 2020. (Revised May 2021.)
- May 2020
- Case
Big Boom Beverages: Fight or Flight?
By: Stephen A. Greyser and William Ellet
Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own...
View Details
Keywords:
Alcoholic Beverages;
Energy Drinks;
Regulation;
Entrepreneurship;
Ethics;
Marketing Communications;
Corporate Social Responsibility and Impact;
Reputation;
Communication Strategy;
Decision Making
Greyser, Stephen A., and William Ellet. "Big Boom Beverages: Fight or Flight?" Harvard Business School Brief Case 920-557, May 2020.
- 04 Dec 2007
- Working Paper Summaries
Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations
- October 2004 (Revised March 2005)
- Case
Bright Dairy & Food Co., Ltd
By: David E. Bell and Hal Hogan
Bright Dairy has been growing rapidly since becoming a public company. The Chinese market for milk products is still wide open. What should it be doing to make sure it captures a significant share of the potential market?
View Details
Keywords:
Distribution;
Marketing Strategy;
Growth and Development;
Public Ownership;
Emerging Markets;
Business Strategy;
Food and Beverage Industry;
China
Bell, David E., and Hal Hogan. "Bright Dairy & Food Co., Ltd." Harvard Business School Case 905-404, October 2004. (Revised March 2005.)
- August 2021 (Revised February 2022)
- Case
Northvolt: Making the World's Greenest Battery
By: Jurgen R. Weiss and Emilie Billaud
In 2021, the demand for lithium-ion batteries increased rapidly, particularly for electric vehicles. Anxious not to be reliant on Asian players, Europe was keen on developing its own home-grown capacity to control the value chain, maintain employment in Europe, and get...
View Details
Keywords:
Electric Vehicles;
Lithium-ion Batteries;
Business Ventures;
Energy;
Green Technology;
Technological Innovation;
Growth and Development Strategy;
Competitive Advantage;
Transportation;
Supply Chain;
Globalized Markets and Industries;
Goals and Objectives;
Factories, Labs, and Plants;
Battery Industry;
Energy Industry;
Green Technology Industry;
Transportation Industry;
Europe;
Sweden;
Germany;
Poland
Weiss, Jurgen R., and Emilie Billaud. "Northvolt: Making the World's Greenest Battery." Harvard Business School Case 722-004, August 2021. (Revised February 2022.)