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All HBS Web
(1,173)
- People (1)
- News (125)
- Research (959)
- Events (2)
- Multimedia (6)
- Faculty Publications (782)
- Web
Visitor Parking Policy | About
parking day is required. Any request made after this deadline MUST be called into HBS Security Due to exit lane constraints and other duties of the attendant, it is not practical to admit visitors and then conduct financial transactions...
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Alex Jiang
founding investment team members at Sinovation and invested in 60+ startups. His led the angel and series A investments in a number of unicorn startups. He achieved over USD350m exit with an average return multiple of 8x for investment at...
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- March 2007
- Supplement
Bain & Company, Inc.
In late 2001, the consultancy Bain must decide whether to launch information technology as a practice area within the firm. The senior executives who are Bain's clients have been asking more and more IT-related questions of the firm's partners, who find themselves...
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Keywords:
Organizational Change and Adaptation;
Information Technology;
Market Entry and Exit;
Information Technology Industry;
Consulting Industry
McAfee, Andrew P. "Bain & Company, Inc." Harvard Business School Video Supplement 607-704, March 2007.
- December 2003
- Case
Sale of Hephaestus, Inc. to Vulcan Ventures, Inc.
Henry Hephaestus founded Hephaestus, Inc. in 1895. Its first product was a tapered roller bearing for use with horse-drawn wagons and carriages. It reduced friction on the axle and reduced the force necessary to move a heavy load, thereby enabling one horse to do the...
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Bagley, Constance E. "Sale of Hephaestus, Inc. to Vulcan Ventures, Inc." Harvard Business School Case 804-104, December 2003.
- September 2003 (Revised June 2007)
- Case
Virgin Mobile USA: Pricing for the Very First Time
Dan Schulman, the CEO of Virgin Mobile USA, must develop a pricing strategy for a new wireless phone service targeted toward consumers in their teens and twenties, many of whom are believed to have poor credit quality and uneven usage patterns. Contrary to conventional...
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Keywords:
Price;
Market Entry and Exit;
Wireless Technology;
Telecommunications Industry;
United States
McGovern, Gail J. "Virgin Mobile USA: Pricing for the Very First Time." Harvard Business School Case 504-028, September 2003. (Revised June 2007.)
- December 2018
- Teaching Note
Bayern Munich in China
By: Karim Lakhani and Sascha L. Schmidt
Teaching Note for HBS No. 617-025.
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- October 2011 (Revised March 2015)
- Case
Dongfeng Passenger Vehicle Company: Marketing Challenges for the Underprivileged Latecomer
By: Willy Shih and Nancy Hua Dai
As Mr. Li Chunrong visited the new assembly line for the Dongfeng Passenger Vehicle Company in Wuhan, China, he contemplated the position his business unit found itself in: a latecomer. As a state-owned enterprise Dongfeng had entered into numerous joint ventures to...
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Shih, Willy, and Nancy Hua Dai. "Dongfeng Passenger Vehicle Company: Marketing Challenges for the Underprivileged Latecomer." Harvard Business School Case 612-029, October 2011. (Revised March 2015.)
- February 1995 (Revised July 1995)
- Supplement
Antmobel (B): Entering France?
Antmobel is presented with a plan to enter the French market. The company must weigh the costs and potential benefits of such a move in the context of its international strategy and the firm's capabilities.
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Enright, Michael J., Eduard Ballarin, Maria Dolores Rodriguez, and Eugeni Terre. "Antmobel (B): Entering France?" Harvard Business School Supplement 795-101, February 1995. (Revised July 1995.)
- August 1984 (Revised May 1992)
- Case
MCI Telecommunications Corp. (C): Data Communications Market Opportunity Assessment
By: John F. Cady and Frank V. Cespedes
Cady, John F., and Frank V. Cespedes. "MCI Telecommunications Corp. (C): Data Communications Market Opportunity Assessment." Harvard Business School Case 585-097, August 1984. (Revised May 1992.)
- 01 Dec 2018
- News
Case Study: Your Data, Your Health
market and exit opportunity? Or should NextGen Jane choose the tool most likely to be adopted by ob-gyns to manage their patient populations? The Answers: The idealistic answer is to focus on the gynecological disease that affects the...
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Keywords:
Jen McFarland Flint
- 2023
- Article
Moral Escalation: Contested Category Emergence and Its Consequences in the Toy Industry
By: Ryann Noe
Preexisting research has outlined the cognitive, competitive, and economic barriers to market category emergence. Yet scholars have paid scant attention to the processes and consequences of moral resistance to nascent categories. Through a longitudinal, qualitative...
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Keywords:
Moral Sensibility;
Market Entry and Exit;
Product Positioning;
Technology Industry;
Consumer Products Industry
Noe, Ryann. "Moral Escalation: Contested Category Emergence and Its Consequences in the Toy Industry." Academy of Management Proceedings (2023).
- July 2023
- Case
HealthVerity: Real World Data and Evidence
By: Satish Tadikonda
Andrew Kress (CEO and founder) and his team had built a promising marketplace business at HealthVerity serving its core market in healthcare, with a focus on pharmaceutical R&D and services. Thus far, HealthVerity’s products had been unique to the pharma and pharma...
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Tadikonda, Satish. "HealthVerity: Real World Data and Evidence." Harvard Business School Case 824-019, July 2023.
- January 2022
- Article
The Private Impact of Public Data: Landsat Satellite Maps Increased Gold Discoveries and Encouraged Entry
By: Abhishek Nagaraj
How does public data shape the relative performance of incumbents and entrants in the private sector? Using a simple theoretical framework, I argue that public data reduces investment uncertainty, facilitates the discovery of new market opportunities and increases the...
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Keywords:
Public Data;
Maps;
Gold;
Microeconomic Behavior;
Economics;
Data and Data Sets;
Private Sector;
Market Entry and Exit;
Mining
Nagaraj, Abhishek. "The Private Impact of Public Data: Landsat Satellite Maps Increased Gold Discoveries and Encouraged Entry." Management Science 68, no. 1 (January 2022): 564–582.
- December 2012 (Revised May 2013)
- Case
Domaines Barons de Rothschild (Lafite): Plus ça change…
For centuries Lafite has been the most admired wine Estate in the world. How does Baron Eric de Rothschild protect this crown jewel in a conservative manner while DBR develops other Chateaux blending wine programs, reaches out to new areas such as China and begins to...
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Keywords:
Plant-Based Agribusiness;
Expansion;
Market Entry and Exit;
Global Strategy;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
France;
China
Goldberg, Ray A., Arthur I. Segel, Elie Ofek, and Carin-Isabel Knoop. "Domaines Barons de Rothschild (Lafite): Plus ça change… ." Harvard Business School Case 913-402, December 2012. (Revised May 2013.)
- January 2010 (Revised August 2011)
- Case
Ganeden Biotech, Inc.
By: Robert C. Pozen, Dale Alan Winger and Matthew Kenneth Ahlers
The CEO of Ganeden Biotech, a small firm with several viable probiotic products but limited resources, must decide what markets to invest in and what intellectual property strategies will best serve its immediate and longer-term business interests.
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Keywords:
Entrepreneurship;
Investment;
Intellectual Property;
Market Entry and Exit;
Business Strategy;
Biotechnology Industry
Pozen, Robert C., Dale Alan Winger, and Matthew Kenneth Ahlers. "Ganeden Biotech, Inc." Harvard Business School Case 310-073, January 2010. (Revised August 2011.)
- January 1993 (Revised November 1995)
- Case
AXA: The Global Insurance Company
Claude Bebear, the CEO of AXA, the tenth-largest insurer in Europe, has just completed an acquisition of the Equitable, the seventh-largest insurer in the United States. As part of his strategy to make AXA the first truly global insurance company, Bebear is considering...
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Keywords:
Market Entry and Exit;
Insurance;
Global Strategy;
Acquisition;
Insurance Industry;
Asia;
North America;
Europe
Goodman, John B., and Patrick Moreton. "AXA: The Global Insurance Company." Harvard Business School Case 793-094, January 1993. (Revised November 1995.)
- May 1999 (Revised March 2008)
- Case
Husky Injection Molding Systems
By: Jan W. Rivkin
Husky, a Canadian maker of injection molding systems, has established an enviable position in the market for plastics processing equipment. The company builds the highest performance systems in the business and charges a hefty premium for them. Husky is enjoying robust...
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Keywords:
Market Entry and Exit;
Rank and Position;
Competition;
Expansion;
Industrial Products Industry;
Canada
Rivkin, Jan W. "Husky Injection Molding Systems." Harvard Business School Case 799-157, May 1999. (Revised March 2008.)
- January 1995 (Revised April 1996)
- Case
Wildfire
The company Wildfire offers a product that is a virtual secretary--embedded in the phone system. Students can call 1-800-WILDFIRE and hear a product demonstration. All the commands, from calling, to setting up meetings, to providing reminders, are verbal--told to the...
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Keywords:
Communication Technology;
Market Entry and Exit;
Product Marketing;
Communications Industry;
Service Industry
Sviokla, John J., and Steven M. Salzinger. "Wildfire." Harvard Business School Case 195-193, January 1995. (Revised April 1996.)
- November 2006
- Case
Competitive Headaches (A): The Analgesic Wars
By: Dennis A. Yao
Addresses the problem of competing with a me-too consumer product. Focuses on Bristol-Meyers' 1975 strategy for introducing a competitor to Tylenol in the analgesic market.
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- March 2001 (Revised November 2001)
- Case
Security Factors
By: Jay O. Light
A very successful entrepreneur who has built a factoring business in Atlanta is trying to decide how to sell this business. The issues are how to value the company and the strategy of selling.
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Light, Jay O. "Security Factors." Harvard Business School Case 201-084, March 2001. (Revised November 2001.)