Show Results For
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All HBS Web
(15,476)
- Faculty Publications (4,361)
Show Results For
-
All HBS Web
(15,476)
- Faculty Publications (4,361)
- Forthcoming
- Article
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
- Research Summary
Research
- Research Summary
Research Questions
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
- Research Summary
Research Thrust
- 2012
- Case
Robert Whelan and the Student Loan Crisis (A)
- Research Summary
Ruling the Waves: Business and Politics along the Technological Frontier
- Forthcoming
- Article
Sampling Bias in Entrepreneurial Experiments
- Teaching Interest
Scaling Ventures, HBS Online
- Research Summary
Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs ( Princeton University Press, October 2002)
- Research Summary
Seeing Thought
- Research Summary
Selection and Market Reallocation: Productivity Gains from Multinational Production
- Teaching Interest
Social Entrepreneurship and Innovation
- Research Summary
Social Marketing and Cause Marketing
- Teaching Interest
Strategy and Technology
The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.
- What strategies win in markets with network effects?
- How can technology be... View Details
- Research Summary
Strategy and Technology
Professor Yoffie’s research examines different aspects of strategy and technology. His most recent research has focused on three areas. The first research topic looks at the dynamics of cooperation and competition among “complements.” In a number of articles and... View Details
- Teaching Interest
Strategy and Technology (Elective Curriculum)
This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses. What strategies can win in markets with strong network effects? How can firms leverage technology to build multi-sided platforms?... View Details
- Teaching Interest
Strategy: Building and Sustaining Competitive Advantage
- Forthcoming
- Article
Supply and Demand and the Term Structure of Interest Rates
- Research Summary
The Architecture of the Integrated Organization
- Research Summary