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-
All HBS Web
(1,968)
- People (3)
- News (424)
- Research (1,304)
- Events (5)
- Multimedia (1)
- Faculty Publications (647)
- June 2009
- Supplement
Mary Kay Inc.: Asian Market Entry (B)
By: John A. Quelch
By 2008, over half of Mary Kay Cosmetics' $2.8 billion sales were from outside the U.S. Sales from China exceeded $500 million in 2008 through over 450,000 beauty consultants. China was Mary Kay Cosmetics' second most important national market with revenues growing at...
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Keywords:
Global Strategy;
Growth and Development Strategy;
Brands and Branding;
Emerging Markets;
Market Entry and Exit;
Beauty and Cosmetics Industry;
Asia;
China
Quelch, John A. "Mary Kay Inc.: Asian Market Entry (B)." Harvard Business School Supplement 509-067, June 2009.
- June 1995 (Revised June 1995)
- Case
Ernst & Young United Kingdom (A)
By: John J. Gabarro and Samantha Graff
Intended to be a robust example of the challenges encountered during the early stages of a large-scale organizational transformation effort in a professional service firm. Describes a massive change program initiated and led by the new managing partner along with a...
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Keywords:
Restructuring;
Change Management;
Leading Change;
Management Teams;
Organizational Change and Adaptation;
Problems and Challenges;
United Kingdom;
London
Gabarro, John J., and Samantha Graff. "Ernst & Young United Kingdom (A)." Harvard Business School Case 495-061, June 1995. (Revised June 1995.)
- October 2016
- Case
Supercell
By: William R. Kerr, Benjamin F. Jones and Alexis Brownell
Supercell is a young Finnish smartphone game company with an unusual team structure and company philosophy. It is already one of Finland’s most valuable companies, and despite being only six years old, it has put up some impressive numbers: as of 2016, it has released...
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Keywords:
Supercell;
Finland;
Video Games;
Firm Structure;
Startups;
Games, Gaming, and Gambling;
Groups and Teams;
Video Game Industry;
Finland
Kerr, William R., Benjamin F. Jones, and Alexis Brownell. "Supercell." Harvard Business School Case 817-052, October 2016.
- September 2022
- Case
The Pokémon Company: Evolving into an Everlasting Brand
By: Tomomichi Amano and Masaki Nomura
Super Bowl 50, the fiftieth annual championship game of the American National Football League played in February 2016, featured 52 commercials, and brands spent more than six million dollars each for a 30-second commercial slot. Surprisingly, the commercial that...
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Keywords:
Advertising;
Brands and Branding;
Marketing Strategy;
Consumer Behavior;
Growth and Development Strategy;
Video Game Industry;
Japan
Amano, Tomomichi, and Masaki Nomura. "The Pokémon Company: Evolving into an Everlasting Brand." Harvard Business School Case 523-022, September 2022.
- January 2017 (Revised January 2019)
- Case
The Rise and Fall of Lehman Brothers
By: Stuart C. Gilson, Kristin Mugford and Sarah L. Abbott
With nearly $700 billion in assets, Lehman was the largest U.S. bankruptcy in history. In 2007, Lehman achieved record earnings of over $4 billion on revenues of $60 billion. By September 2008 the fourth largest investment bank in the world was bankrupt. How had a...
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Keywords:
Bankruptcy;
Financial Distress;
Accounting Policies;
Business Ethics;
Financial Reporting;
Volatility;
Judgments;
Financial Crisis;
Insolvency and Bankruptcy;
Financial Liquidity;
Investment Banking;
Financial Management;
Financial Strategy;
Corporate Accountability;
Corporate Disclosure;
Corporate Governance;
Crisis Management;
Risk Management;
Failure;
Business and Government Relations;
Ethics;
Banking Industry;
New York (city, NY)
Gilson, Stuart C., Kristin Mugford, and Sarah L. Abbott. "The Rise and Fall of Lehman Brothers." Harvard Business School Case 217-041, January 2017. (Revised January 2019.)
- July 2005 (Revised September 2016)
- Case
24 Hour Fitness (A): The Rise, 1983–2004
By: John R. Wells, Elizabeth A. Raabe and Gabriel Ellsworth
In October 2004, Mark S. Mastrov, CEO of 24 Hour Fitness, reflected on how far his company had come in just over 20 years. From humble beginnings in 1983 in San Leandro, California, 24 Hour Fitness had grown to become the largest privately-owned health-club chain in...
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Keywords:
24 Hour Fitness;
Mark Mastrov;
Health Clubs;
Fitness;
Gyms;
Chain;
Weight Loss;
Exercise;
Personal Training;
Retention;
Sales Force Compensation;
Incentive Systems;
Buildings and Facilities;
Business Growth and Maturation;
Business Model;
For-Profit Firms;
Customers;
Customer Focus and Relationships;
Customer Satisfaction;
Private Equity;
Revenue;
Geographic Scope;
Multinational Firms and Management;
Nutrition;
Business History;
Employees;
Recruitment;
Selection and Staffing;
Human Capital;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Marketing;
Operations;
Service Operations;
Private Ownership;
Problems and Challenges;
Sales;
Salesforce Management;
Sports;
Strategy;
Business Strategy;
Competition;
Competitive Advantage;
Competitive Strategy;
Corporate Strategy;
Expansion;
Segmentation;
Information Technology;
Internet;
Technology Platform;
Web;
Web Sites;
Capital Structure;
Performance;
Organizational Structure;
Organizational Culture;
Health Industry;
United States;
California;
San Francisco
Wells, John R., Elizabeth A. Raabe, and Gabriel Ellsworth. "24 Hour Fitness (A): The Rise, 1983–2004." Harvard Business School Case 706-404, July 2005. (Revised September 2016.)
- Article
Social Recycling Transforms Unwanted Goods into Happiness
By: Grant Edward Donnelly, Cait Lamberton, Rebecca Walker Reczek and Michael I. Norton
Consumers are often surrounded by resources that once offered meaning or happiness but that have lost this subjective value over time—even as they retain their objective utility. We explore the potential for social recycling—disposing of used goods by allowing other...
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Keywords:
Disposition;
Well-being;
Prosocial Behavior;
Pro-environmental Behavior;
Happiness;
Behavior;
Philanthropy and Charitable Giving;
Environmental Sustainability
Donnelly, Grant Edward, Cait Lamberton, Rebecca Walker Reczek, and Michael I. Norton. "Social Recycling Transforms Unwanted Goods into Happiness." Journal of the Association for Consumer Research 2, no. 1 (January 2017): 48–63.
- 16 Nov 2010
- Lessons from the Classroom
Data.gov: Matching Government Data with Rapid Innovation
organizations in private industry could learn from the example of Data.gov to the extent of unlocking data from individual silos in their firm even though data remain protected within firewalls. HBS assistant professor Karim R. Lakhani, who specializes in the View Details
- October 2021 (Revised September 2022)
- Case
GoPro: Becoming a Subscription Hero
By: Elie Ofek, Marco Bertini and Nicole Tempest Keller
In 2021, Nick Woodman, founder and CEO of GoPro, was reviewing the company’s subscription offering, considering whether to extend it beyond benefits that were directly related to the company’s iconic camera. Founded in 2002, GoPro had gained renown for its innovative...
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Keywords:
Subscription Model;
Pricing;
Lifestyle Brands;
Value Proposition;
Business Model;
Growth and Development Strategy;
Marketing Strategy;
Consumer Products Industry;
California
Ofek, Elie, Marco Bertini, and Nicole Tempest Keller. "GoPro: Becoming a Subscription Hero." Harvard Business School Case 522-022, October 2021. (Revised September 2022.)
- January 2020 (Revised April 2020)
- Case
Rumo: Infrastructure for a Healthier Economy
By: Forest L. Reinhardt, Mariana Cal, Ruth Costas and Natalie Kindred
Brazilian logistics company Rumo operated 13,500 km in railway networks, port terminals, and inland transshipment terminals, connecting major Brazilian ports to the agriculture hubs of Mato Grosso and São Paulo state. Controlled by Cosan, Brazil's leading sugar and...
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Keywords:
Agribusiness;
Plant-Based Agribusiness;
Customer Relationship Management;
Growth and Development Strategy;
Logistics;
Rail Transportation;
Value Creation;
Rail Industry;
Transportation Industry;
Agriculture and Agribusiness Industry;
Latin America;
Brazil
Reinhardt, Forest L., Mariana Cal, Ruth Costas, and Natalie Kindred. "Rumo: Infrastructure for a Healthier Economy." Harvard Business School Case 720-008, January 2020. (Revised April 2020.)
- October 1999 (Revised October 2005)
- Case
Autobytel.com
By: Youngme E. Moon
Autobytel enjoys first-mover advantage in the Internet new car buying space. According to a number of metrics, it is the online leader in this category. However, a number of competitors have sprung up, raising questions about the long-term viability of Autobytel's...
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Keywords:
Growth and Development Strategy;
Internet and the Web;
Marketing Channels;
Strategy;
Internet and the Web;
Competition;
Business Model;
Service Operations;
Budgets and Budgeting;
Growth and Development;
Auto Industry
Moon, Youngme E. "Autobytel.com." Harvard Business School Case 500-015, October 1999. (Revised October 2005.)
- July 2018 (Revised January 2019)
- Teaching Note
MC Tool
By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld
Sean Witty and Jason Premo acquired MC Tool, a machine shop located in South Carolina in 2007 with the intent to transform it into a precision manufacturer. Witty and Premo were able to more than double revenue to $6 million in their first year of managing MC by...
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- October 2015
- Teaching Note
Molycorp: Financing the Production of Rare Earth Minerals (A)
By: Benjamin C. Esty and E. Scott Mayfield
Molycorp, the western hemisphere's only producer of rare earth minerals, was in the middle of a $1 billion capital expenditure project in its effort to become a vertically integrated supplier of rare earth minerals, oxides, and metals. Yet it had just reported lower...
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Keywords:
Convertible Debt;
Uncertainty;
Competition;
Startup;
China;
Supply & Demand;
Growth;
Rare Earth Minerals;
Discounted Cash Flows;
Mining;
Payoff Diagrams;
Option Pricing;
Capital Budgeting;
Capital Structure;
Cash Flow;
Financial Strategy;
Market Entry and Exit;
Vertical Integration;
Valuation;
Metals and Minerals;
Mining Industry;
Industrial Products Industry;
Canada;
California
- May 2006 (Revised April 2009)
- Case
Cola Wars Continue: Coke and Pepsi in 2006
By: David B. Yoffie and Michael Slind
Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their...
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Keywords:
History;
Competitive Strategy;
Industry Structures;
Growth and Development Strategy;
Food and Beverage Industry;
United States
Yoffie, David B., and Michael Slind. "Cola Wars Continue: Coke and Pepsi in 2006." Harvard Business School Case 706-447, May 2006. (Revised April 2009.)
- May 2017
- Case
Promontory, Inc.
By: Frank V. Cespedes and Amy Handlin
Promontory, Inc. is a small, privately owned firm in the promotional products (specialty advertising) industry. After starting the firm two years ago with the intention of pursuing a high-quality/high-price strategy, the CEO is seeking methods of increasing sales...
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Keywords:
Salesforce Management;
Marketing Strategy;
Customization and Personalization;
Business Model;
Sales;
Advertising Industry
Cespedes, Frank V., and Amy Handlin. "Promontory, Inc." Harvard Business School Brief Case 917-535, May 2017.
- 13 Nov 2008
- Working Paper Summaries
The Effect of Labor on Profitability: The Role of Quality
Keywords:
by Zeynep Ton
- March 2021
- Case
The U.S. Home Improvement Sector in 2020
By: José Alvarez and David Lane
Provides an overview of the U.S. home improvement sector in 2020, reviewing sources of growth in the decade ending in 2020, with special attention to the impact of COVID-19 on market leaders Home Depot and Lowe’s and the spike in online revenues for both. Also noted...
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Keywords:
Change Management;
Trends;
Leading Change;
Operations;
Organizational Change and Adaptation;
Performance;
Technology;
Construction Industry;
United States
Alvarez, José, and David Lane. "The U.S. Home Improvement Sector in 2020." Harvard Business School Case 521-032, March 2021.
- November 2008 (Revised March 2011)
- Case
a-connect: In Search of Talent Partners (A)
By: Robert G. Eccles and Dilyana Karadzhova
a-connect was started in 2002 by three former McKinsey partners who wanted to develop an alternative business model consulting firm, which they have positioned as a high-end staffing company. The company has been very successful, growing to revenues of CHF 30 million...
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Keywords:
Business Model;
Decision Choices and Conditions;
Initial Public Offering;
Selection and Staffing;
Growth and Development Strategy;
Marketplace Matching;
Expansion;
Consulting Industry
Eccles, Robert G., and Dilyana Karadzhova. "a-connect: In Search of Talent Partners (A)." Harvard Business School Case 409-036, November 2008. (Revised March 2011.)
- January 1997 (Revised June 1997)
- Case
Southwire: Beyond 2000
By: F. Warren McFarlan and Melissa Dailey
Southwire, based in Carrollton, GA, was the leading producer of aluminum and copper rod, wire, and cable for the transmission and distribution of electricity. In one decade, CEO Roy Richards, Jr. grew annual sales from $500 million in 1985 to $1.9 billion in 1995, an...
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Keywords:
Leading Change;
Growth Management;
Competitive Strategy;
Global Strategy;
Manufacturing Industry
McFarlan, F. Warren, and Melissa Dailey. "Southwire: Beyond 2000." Harvard Business School Case 397-074, January 1997. (Revised June 1997.)
- July 2010 (Revised March 2011)
- Case
A&M/Octone Records: All Rights or Nothing?
By: Anita Elberse, Elie Ofek and Caren Kelleher
In April 2008, after successfully transitioning Octone Records to Universal Music Group and relaunching the label as A&M/Octone Records, president and CEO James Diener is facing a new challenge. Diener and his executive team have trouble convincing a new, promising...
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Keywords:
Talent and Talent Management;
Intellectual Property;
Contracts;
Rights;
Product Marketing;
Product Development;
Technology;
Music Industry
Elberse, Anita, Elie Ofek, and Caren Kelleher. "A&M/Octone Records: All Rights or Nothing?" Harvard Business School Case 511-031, July 2010. (Revised March 2011.)