Filter Results
:
(1,136)
Show Results For
-
All HBS Web
(2,153)
- People (7)
- News (493)
- Research (1,136)
- Events (3)
- Multimedia (6)
- Faculty Publications (374)
Show Results For
-
All HBS Web
(2,153)
- People (7)
- News (493)
- Research (1,136)
- Events (3)
- Multimedia (6)
- Faculty Publications (374)
Sort by
- March 2022
- Case
GrowSari (A): Design for the Last Mile Customer
By: Brian Trelstad, Cam Carag and Michi Ferreol
Reymund (ER) Rollan and Shivapratim (Shiv) Choudhury, founders of the digital technology platform GrowSari, were at a crossroads. The feedback from their initial product roll-out were not what they had expected, and they needed to decide how to proceed. The pair,...
View Details
Keywords:
Fast Moving Consumer Goods;
Product Launch;
Information Technology;
Analytics and Data Science;
Digital Platforms;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Philippines
Trelstad, Brian, Cam Carag, and Michi Ferreol. "GrowSari (A): Design for the Last Mile Customer." Harvard Business School Case 322-036, March 2022.
- March 2022
- Supplement
GrowSari (B)
By: Brian Trelstad, Cam Carag and Michi Ferreol
Case supplement for HBS Case No. 322-036. Reymund (ER) Rollan and Shivapratim (Shiv) Choudhury, founders of the digital technology platform GrowSari, were at a crossroads. The feedback from their initial product roll-out were not what they had expected, and they needed...
View Details
Keywords:
Fast Moving Consumer Goods;
Product Launch;
Information Technology;
Analytics and Data Science;
Digital Platforms;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Philippines
Trelstad, Brian, Cam Carag, and Michi Ferreol. "GrowSari (B)." Harvard Business School Supplement 322-037, March 2022.
- Research Summary
Efficient Consumer Response (ECR)
Seifert is conducting ongoing research on ECR success factor study. Identifying the relevant success factors for ECR-Implementation. Research includes analysis of supply chain mangement and category management implementiation. Statistical data is based on extensive...
View Details
- September 1994
- Teaching Note
Packaged Products Company: Handy-Pak Introduction (TN)
Teaching Note for (9-593-057).
View Details
- May 2017 (Revised November 2017)
- Case
Cotopaxi: Managing Growth for Good
By: Andy Wu and Laura Huang
Cotopaxi, an innovative outdoor gear business targeting millennials, focuses on profit and social impact. This registered benefit corporation was formed by Davis Smith who coalesced his experiences as a Wharton MBA student along with professional knowledge from an...
View Details
Keywords:
Entrepreneurship;
Social Venture;
Benefit Corporation;
B-Corp;
Retail;
Consumer Products;
Apparel;
Social Impact;
Social Entrepreneurship;
Business Model;
Product Positioning;
Social Enterprise;
Mission and Purpose;
Consumer Products Industry;
Consumer Products Industry
Wu, Andy, and Laura Huang. "Cotopaxi: Managing Growth for Good." Harvard Business School Case 717-488, May 2017. (Revised November 2017.)
- October 2019 (Revised August 2022)
- Case
Nehemiah Mfg. Co.: Providing a Second Chance
By: Michael Chu, Brian Trelstad and John Masko
In 2009, Dan Meyer and Richard Palmer, two veterans of the fast-moving consumer goods (FMCG) industry, founded Nehemiah Manufacturing to build FMCG brands while providing jobs to Cincinnati, Ohio’s beleaguered urban core. Two years later, the pair made their first...
View Details
Keywords:
Fast Moving Consumer Goods;
Social Entrepreneurship;
Retention;
Selection and Staffing;
Employment;
Human Capital;
Growth Management;
Brands and Branding;
Social Marketing;
Mission and Purpose;
Prejudice and Bias;
City;
Urban Scope;
Consumer Products Industry;
Consumer Products Industry;
Ohio;
United States
Chu, Michael, Brian Trelstad, and John Masko. "Nehemiah Mfg. Co.: Providing a Second Chance." Harvard Business School Case 320-008, October 2019. (Revised August 2022.)
- March 1992
- Background Note
Researching and Monitoring Consumer Markets
By: Robert J. Dolan
Describes the major research techniques for consumer goods new product development, i.e. pre-test markets and electronic purchase monitoring. Provides students with information on availability and utility of these services.
View Details
Dolan, Robert J. "Researching and Monitoring Consumer Markets." Harvard Business School Background Note 592-088, March 1992.
- May 2016 (Revised May 2017)
- Case
Supply Chain Finance at Procter & Gamble
By: Benjamin C. Esty, E. Scott Mayfield and David Lane
In April 2013, Procter & Gamble (P&G), the world’s largest consumer packaged goods (CPG) company, announced that it would extend its payment terms to suppliers by 30 days. At the same time, P&G announced a new supply chain financing (SCF) program giving suppliers the...
View Details
Keywords:
Working Capital;
Supply Chain Finance;
Corporate Treasury;
Consumer Packaged Goods;
Supply Chain;
Supplier Relationships;
Banking;
Liquidity;
Accounts Payable;
Financial Reporting;
Cash Flow;
Cost Management;
Banks and Banking;
Financial Strategy;
Multinational Firms and Management;
Supply Chain Management;
Accrual Accounting;
Value Creation;
Consumer Products Industry;
Consumer Products Industry;
United States;
Brazil
Esty, Benjamin C., E. Scott Mayfield, and David Lane. "Supply Chain Finance at Procter & Gamble." Harvard Business School Case 216-039, May 2016. (Revised May 2017.)
- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
authors of Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers (HBS Press, 2008). Transformation is just one metaphor that finds expression in products that satisfy deeply held View Details
- 5 Sep 2013
- Conference Presentation
The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States
By: Ai Hisano
This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to...
View Details
Hisano, Ai. "The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States." Paper presented at the CHORD Conference, Centre for the History of Retailing and Distribution (CHORD), Leeds, UK, September 5, 2013.
- July 2020
- Case
Kathy Fish at Procter & Gamble: Navigating Industry Disruption by Disrupting from Within
When Kathy Fish, Procter & Gamble’s Chief Research, Development & Innovation Officer, and a 40-year company veteran, stepped into her role in 2014, she was concerned that the world’s leading consumer packaged goods company had lost its capability to produce a steady...
View Details
Keywords:
Female Protagonist;
Organizational Change;
Organizational Behavior;
Culture Change;
Digital;
Innovation;
Lean Startup;
Experimentation;
Metrics;
Consumer Packaged Goods (CPG);
Leadership;
Leading Change;
Change Management;
Organizational Culture;
Organizational Change and Adaptation;
Disruption;
Innovation and Invention;
Digital Transformation
Truelove, Emily, Linda A. Hill, and Emily Tedards. "Kathy Fish at Procter & Gamble: Navigating Industry Disruption by Disrupting from Within." Harvard Business School Case 421-012, July 2020.
- September 1991 (Revised August 1996)
- Case
Procter & Gamble Co., The: Lenor Refill Package
By: John A. Quelch
The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package.
View Details
Keywords:
Multinational Firms and Management;
Environmental Sustainability;
Product Launch;
Brands and Branding;
Consumer Products Industry;
Germany;
United States
Quelch, John A., Minette E. Drumwright, and Julie Yao. "Procter & Gamble Co., The: Lenor Refill Package." Harvard Business School Case 592-016, September 1991. (Revised August 1996.)
- Teaching Interest
Overview
The Business of Aesthetics is a new course for second-year students who are considering careers in sectors and companies whose long-term financial value is built on their ability to deliver aesthetic value. Such companies are rewarded not only for eliciting a high...
View Details
- December 1995
- Article
Retail Competition in the Fast Moving Consumer Goods Industry: The Case of France and the U.K.
By: R. Lal, M. Corstjens and J. Corstjens
Lal, R., M. Corstjens, and J. Corstjens. "Retail Competition in the Fast Moving Consumer Goods Industry: The Case of France and the U.K." European Management Journal (December 1995).
- June 2016
- Supplement
Supply Chain Finance at Procter & Gamble Spreadsheet Supplement
By: Benjamin C. Esty, Scott Mayfield and David Lane
In April 2013, Procter & Gamble (P&G), the world’s largest consumer packaged goods (CPG) company, announced that it would extend its payment terms to suppliers by 30 days. At the same time, P&G announced a new supply chain financing (SCF) program giving suppliers the...
View Details
Keywords:
Working Capital;
Supply Chain Finance;
Corporate Treasury;
Consumer Packaged Goods;
Value Creation;
Supply Chain;
Supplier Relationships;
Banking;
Liquidity;
Accounts Payable;
Accrual Accounting;
Financial Reporting;
Cash Flow;
Cost Management;
Banks and Banking;
Financial Strategy;
Multinational Firms and Management;
Supply Chain Management;
United States;
Brazil
- 17 Jun 2017
- Research & Ideas
Amazon, Whole Foods Deal a Big Win for Consumers
Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in...
View Details
- 2012
- Working Paper
Entrepreneurship in the Natural Food and Beauty Categories Before 2000: Global Visions and Local Expressions
By: Geoffrey Jones
This working paper examines the creation of the global natural food and beauty categories before 2000. This is shown to have been a lengthy process of new category creation involving the exercise of entrepreneurial imagination. Pioneering entrepreneurs faced little...
View Details
Keywords:
Marketing;
Consumer Goods;
Entrepreneurs;
Environment;
Food;
Globalization;
Business History;
Agribusiness;
Agriculture and Agribusiness Industry;
Beauty and Cosmetics Industry;
Consumer Products Industry;
Food and Beverage Industry;
Asia;
Europe;
Latin America;
Middle East;
North and Central America
Jones, Geoffrey. "Entrepreneurship in the Natural Food and Beauty Categories Before 2000: Global Visions and Local Expressions." Harvard Business School Working Paper, No. 13-024, August 2012.
- 2020
- Case
The Ellen MacArthur Foundation: Accelerating a Circular Economy for Plastic Packaging
Plastic has become essential to global day-to-day activities, yet it is also causing extreme environmental degradation. Many leaders in the plastics industry are starting to question its sustainability. This case presents insights into the future of the plastic...
View Details
Keywords:
Plastic Waste;
Environmental Sustainability;
Cooperation;
Supply Chain Management;
Corporate Social Responsibility and Impact;
Consumer Products Industry
Hoffman, Andrew J. "The Ellen MacArthur Foundation: Accelerating a Circular Economy for Plastic Packaging." William Davidson Institute Case 9-550-406, 2020.
- 28 Oct 2009
- Lessons from the Classroom
HBS Begins Teaching Consumer Finance
businesses that we study at HBS work in the context of a larger political economy. Consumer finance businesses, in particular, more so than many others, operate under substantial regulatory and legal scrutiny, and for View Details
- July 2016 (Revised October 2018)
- Case
Tolaram: Innovating in Africa
By: Derek van Bever and Efosa Ojomo
Tolaram is a Singaporean company that began operations selling textiles in Nigeria in the 1970s. Executives and brothers, Haresh and Sajesh Aswani, however, saw an opportunity to create an instant noodle market in the country. In 1988, they began importing Indomie...
View Details
Keywords:
Fast Moving Consumer Goods;
Business Model;
Disruptive Innovation;
Vertical Integration;
Emerging Markets;
Consumer Products Industry;
Nigeria;
Africa
van Bever, Derek, and Efosa Ojomo. "Tolaram: Innovating in Africa." Harvard Business School Case 317-013, July 2016. (Revised October 2018.)