Filter Results
:
(1,287)
Show Results For
-
All HBS Web
(1,287)
- News (240)
- Research (897)
- Events (1)
- Multimedia (14)
- Faculty Publications (362)
Show Results For
-
All HBS Web
(1,287)
- News (240)
- Research (897)
- Events (1)
- Multimedia (14)
- Faculty Publications (362)
- April 19, 2018
- Article
4 Ways to Improve Your Content Marketing
By: Frank V. Cespedes and Russ Heddleston
In the past decade, content marketing has become a widely established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing...
View Details
Cespedes, Frank V., and Russ Heddleston. "4 Ways to Improve Your Content Marketing." Harvard Business Review (website) (April 19, 2018).
- May 2011
- Case
The Morrison Company
By: Steven C. Wheelwright and Paul Meyers
The Morrison Company develops and manufactures radio frequency identification tags (RFID) known as smart labels for the retail and pharmaceutical industries. RFID technology is a fast-growing and increasingly competitive industry. Sales have risen dramatically over the...
View Details
Keywords:
Quantitative Analysis;
Technology;
Operations Management;
Product Lines;
Manufacturing;
Capacity Planning;
Production Planning;
Information Technology;
Strategy;
Production;
Organizational Structure;
Infrastructure;
Product Development;
Information Infrastructure;
Manufacturing Industry;
Retail Industry;
Pharmaceutical Industry;
Electronics Industry
Wheelwright, Steven C., and Paul Meyers. "The Morrison Company." Harvard Business School Brief Case 114-564, May 2011.
- September 1990 (Revised January 1992)
- Case
Procter & Gamble Japan (A)
Ten years after entering Japan, P&G had accumulated over $250 million in operating losses on declining annual sales of $120 million by 1983. The decision facing the president of P&G International: exit, retrench or rebuild the operation? Ironically, the initial entry...
View Details
Keywords:
Restructuring;
Change Management;
Profit;
Market Entry and Exit;
Market Participation;
Sales;
Competition;
Technology;
Beauty and Cosmetics Industry;
Consumer Products Industry;
Japan
Yoshino, Michael Y. "Procter & Gamble Japan (A)." Harvard Business School Case 391-003, September 1990. (Revised January 1992.)
- April–June 2015
- Article
It Doesn't Matter If Competitors Know Your Strategy
It is difficult for people to implement what they don't understand. Yet, research indicates that, on average, more than 50% of employees in organizations say they do not understand their organization's strategy. Further, the percentage of people reporting ignorance of...
View Details
Cespedes, Frank V. "It Doesn't Matter If Competitors Know Your Strategy." ThinkSales (April–June 2015), 10–11.
- June 2007 (Revised February 2008)
- Case
Reinventing Ericsson
By: Das Narayandas, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman
Carl-Henric Svanberg, CEO of the Swedish telecom infrastructure company Ericsson, has to reorganize the recovering company in late 2003 after a major industry downturn. He is convinced that only a more market-orientated and customer-focused organization will be able to...
View Details
Keywords:
Restructuring;
Customer Focus and Relationships;
Marketing;
Organizational Structure;
Sales;
Competitive Advantage;
Telecommunications Industry;
Sweden
Narayandas, Das, Vincent Marie Dessain, Daniela Beyersdorfer, and Anders Sjoman. "Reinventing Ericsson." Harvard Business School Case 507-075, June 2007. (Revised February 2008.)
- November 1983 (Revised May 1984)
- Background Note
Note on the Export of Pesticides from the United States to Developing Countries
This is an issues-oriented note designed to stimulate discussion of the ethical aspects of the sale of pesticides which are not approved for any use or only for restricted use in the United States to less developed countries. It is organized as follows: the problem,...
View Details
Keywords:
Pollutants;
Ethics;
Health;
Chemicals;
Developing Countries and Economies;
Chemical Industry;
United States
Goodpaster, Kenneth E. "Note on the Export of Pesticides from the United States to Developing Countries." Harvard Business School Background Note 384-097, November 1983. (Revised May 1984.)
- March 1997 (Revised December 1999)
- Case
Alden Products, Inc.--European Manufacturing
By: Robert H. Hayes
The European organization of Alden Products, Inc. is contemplating a doubling of unit sales over the next ten years. Their largest plant, located in Holland, was set up 25 years earlier to supply all demands of the EEC countries on the continent. It has since expanded...
View Details
Keywords:
Production;
Growth Management;
Factories, Labs, and Plants;
Strategic Planning;
Performance Capacity;
Business Strategy;
Netherlands;
Europe
Hayes, Robert H. "Alden Products, Inc.--European Manufacturing." Harvard Business School Case 697-099, March 1997. (Revised December 1999.)
- April 2013
- Case
Managing with Analytics at Procter & Gamble
By: Thomas H. Davenport, Marco Iansiti and Alain Serels
Senior management at P&G has put a strong emphasis on using data to make "better, smarter, real-time business decisions." The Global Business Services (GBS) organization has developed tools, systems and processes to provide managers throughout P&G with direct access to...
View Details
Keywords:
Analytics;
Data Management;
Forecasting;
Shared Services;
Procter & Gamble;
Laundry Detergent;
Information Management;
Forecasting and Prediction;
Information Technology;
Mathematical Methods;
Consumer Products Industry;
North America
Davenport, Thomas H., Marco Iansiti, and Alain Serels. "Managing with Analytics at Procter & Gamble." Harvard Business School Case 613-045, April 2013.
- September 1983 (Revised October 1984)
- Case
Syntex Laboratories (A)
A consulting project involving a mathematical model of the sales force indicates that Syntex Labs should nearly double the size of their sales force and drastically alter their allocation of sales effort to the product line and physician specialties. The questions are...
View Details
Keywords:
Organizational Change and Adaptation;
Strategic Planning;
Salesforce Management;
Pharmaceutical Industry
Clarke, Darral G. "Syntex Laboratories (A)." Harvard Business School Case 584-033, September 1983. (Revised October 1984.)
- 03 Mar 2015
- News
Is Social Media Actually Helping Your Company’s Bottom Line?
- 2021
- Chapter
Digital Transformation and the Salesforce: Observations, Warnings, and Recommendations
Sales is a crucial test for organizational change, including productive use (or not) of new technologies. Changes in selling always have wider organizational implications, because so many other decisions and resource commitments in firms depend upon demand forecasts...
View Details
Keywords:
Sales;
Salesforce Management;
Organizational Change and Adaptation;
Digital Transformation
Cespedes, Frank V. "Digital Transformation and the Salesforce: Observations, Warnings, and Recommendations." In Managing Digital Transformation: Understanding the Strategic Process, edited by Andreas Hinterhuber, Tiziano Vescovi, and Francesca Checchinato. Routledge, 2021.
- November 2004 (Revised September 2019)
- Background Note
The U.S. Health Club Industry in 2004
By: John R. Wells, Gabriel Ellsworth and Benjamin Weinstock
In 2004, the $16.8 billion U.S. health club industry continued its strong record of growth. There were almost 27,000 health clubs in the United States, up from 6,700 two decades earlier, and these clubs claimed 41 million members, over 14% of the U.S. population....
View Details
Keywords:
Health Clubs;
Fitness;
Gyms;
Chain;
Weight Loss;
Obesity;
Exercise;
Personal Training;
Bally Total Fitness;
24 Hour Fitness;
YMCA;
Gold's Gym;
Curves;
Franchise;
Franchising;
Subscription;
Promotional Sales;
Promotions;
Fixed Costs;
Body;
Accrual Accounting;
Revenue Recognition;
Buildings and Facilities;
Business Growth and Maturation;
Business Model;
For-Profit Firms;
Trends;
Customers;
Demographics;
Age;
Income;
Private Equity;
Financing and Loans;
Profit;
Revenue;
Geographic Scope;
Multinational Firms and Management;
Health;
Nutrition;
Business History;
Employees;
Retention;
Human Capital;
Working Conditions;
Contracts;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Markets;
Demand and Consumers;
Supply and Industry;
Industry Growth;
Industry Structures;
Operations;
Service Operations;
Franchise Ownership;
Private Ownership;
Public Ownership;
Problems and Challenges;
Sales;
Salesforce Management;
Situation or Environment;
Opportunities;
Nonprofit Organizations;
Welfare;
Sports;
Strategy;
Business Strategy;
Competition;
Competitive Strategy;
Consolidation;
Corporate Strategy;
Customization and Personalization;
Expansion;
Segmentation;
Hardware;
Health Industry;
United States
Wells, John R., Gabriel Ellsworth, and Benjamin Weinstock. "The U.S. Health Club Industry in 2004." Harvard Business School Background Note 705-445, November 2004. (Revised September 2019.)
- January 2014 (Revised January 2014)
- Case
Henry Schein: Doing Well by Doing Good?
By: Rebecca Henderson, Raffaella Sadun, Aldo Sesia and Russell Eisenstat
Henry Schein Inc., a distributor of supplies to dentist, physician, and veterinary practices, had sales approaching $9 billion and employed nearly 16,000 people. The company had experienced impressive growth under the leadership of Stanley Bergman and his executive... View Details
Keywords:
Leadership Development;
Strategy Execution;
Performance Management;
Corporate Culture;
Social Responsibility;
Mergers & Acquisitions;
Joint Ventures;
Partnerships;
Health Care Industry;
Healthcare Logistics Industry;
Competitive Advantage;
Strategy;
Leadership;
Global Strategy;
Selection and Staffing;
Management Style;
Organizational Culture;
Corporate Social Responsibility and Impact;
Health Industry;
Medical Devices and Supplies Industry;
China;
Europe;
United States
Henderson, Rebecca, Raffaella Sadun, Aldo Sesia, and Russell Eisenstat. "Henry Schein: Doing Well by Doing Good?" Harvard Business School Case 714-450, January 2014. (Revised January 2014.)
John P. Kotter
John P. Kotter is internationally known and widely regarded as the foremost speaker on the topics of Leadership and Change. His is the premier voice on how the best organizations actually achieve successful transformations. The Konosuke... View Details
- 28 Jul 2008
- Research & Ideas
Making the Decision to Franchise (or not)
study was written by HBS professors Dennis Campbell and Srikant Datar, with Tatiana Sandino (HBS DBA '04) of USC's Marshall School of Business. "Franchising is a very observable, real choice that organizations make." -Dennis Campbell "The...
View Details
- December 2010
- Case
Leadership, Culture, and Transition at lululemon
By: Michael Tushman, Ruth Page and Tom Ryder
The case examines leadership and organizational change within a strong culture context through a multimedia study of lululemon, a specialty retailer of high-end athletic apparel. Video segments trace the company's history from its founding in 1998 as a single retail...
View Details
Keywords:
Leading Change;
Organizational Culture;
Organizational Change and Adaptation;
Change Management;
Transition;
Growth Management;
Management Teams;
Organizational Structure;
Governing and Advisory Boards;
Apparel and Accessories Industry;
Retail Industry;
Vancouver;
United States
Tushman, Michael, Ruth Page, and Tom Ryder. "Leadership, Culture, and Transition at lululemon." Harvard Business School Multimedia/Video Case 410-705, December 2010.
- December 2017 (Revised May 2018)
- Case
Amazon Buys Whole Foods
By: José B. Alvarez, David Lane and Joni Coughlin
The June 2017 news that e-commerce giant Amazon was paying $13.7 billion for organic supermarket chain Whole Foods precipitated a broad sell-off in the shares of grocery retailers and suppliers. Behind the precipitous declines lay recognition that Amazon’s bold move...
View Details
Keywords:
Amazon;
Whole Foods;
Grocery;
Grocery Delivery;
Mergers & Acquisitions;
Business Models;
Food Value Chain;
Agribusiness;
Mergers and Acquisitions;
Operations;
Competitive Strategy;
E-commerce;
Agriculture and Agribusiness Industry;
Retail Industry;
Web Services Industry;
Food and Beverage Industry;
United States
Alvarez, José B., David Lane, and Joni Coughlin. "Amazon Buys Whole Foods." Harvard Business School Case 518-056, December 2017. (Revised May 2018.)
- September 2004 (Revised February 2007)
- Case
Hedging Currency Risks at AIFS
By: Mihir A. Desai, Vincent Dessain and Anders Sjoman
The American Institute for Foreign Studies (AIFS) organizes study abroad programs and cultural exchanges for American students. The firm's revenues are mainly in U.S. dollars, but most of its costs are in eurodollars and British pounds. The company's controllers review...
View Details
Keywords:
Foreign Direct Investment;
Investment Funds;
Financial Strategy;
Forecasting and Prediction;
Revenue;
Credit Derivatives and Swaps;
Currency;
Currency Exchange Rate;
Education Industry;
North and Central America
Desai, Mihir A., Vincent Dessain, and Anders Sjoman. "Hedging Currency Risks at AIFS." Harvard Business School Case 205-026, September 2004. (Revised February 2007.)
- 3 Feb 2020
- Interview
Lou Shipley: [How to Build a Culture of Enablement]
By: Lou Shipley
This episode of Reveal brings Lou Shipley, investor, lecturer, and previous CEO of Black Duck Security. Lou details sales enablement's role in delivering sales excellence and an effective new hire onboarding experience.
View Details
"Lou Shipley: [How to Build a Culture of Enablement]." Reveal: The Revenue Intelligence Podcast, Gong.io, February 3, 2020.
- October 2010
- Supplement
Toyota Recalls (C): Bumpy Road Ahead
By: John A. Quelch, Carin-Isabel Knoop and Ryan Johnson
Between February and July 2010, Toyota sales recover thanks to the use of extensive PR and sales incentives. Yet recalls continue. Can Toyota stem the tide and correct its organizational flaws to address the underlying issues?
View Details
Quelch, John A., Carin-Isabel Knoop, and Ryan Johnson. "Toyota Recalls (C): Bumpy Road Ahead." Harvard Business School Supplement 511-042, October 2010.