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- All HBS Web (924)
- Faculty Publications (199)
- June 2018
- Case
American Airlines' Value Pricing (Abridged)
By: Alvin J. Silk and Sunil Gupta
This is an abridged version of the 1992 case where American Airlines (AA) launched "Value Pricing" in an attempt to simplify the pricing structure of the airline industry. AA expected that this plan would benefit not only consumers, but also AA and the entire airline...
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Keywords:
Consumer Marketing;
Market Segmentation;
Pricing;
Pricing Strategy;
Demand Analysis;
Competition;
Marketing;
Segmentation;
Price;
Strategy;
Demand and Consumers;
Analysis;
Air Transportation Industry
Silk, Alvin J., and Sunil Gupta. "American Airlines' Value Pricing (Abridged)." Harvard Business School Case 519-019, June 2018.
- December 2011 (Revised May 2012)
- Case
Heavy Metal (A): Baosteel Enters Brazil
What is Baosteel, a top Chinese steelmaker, doing in Brazil? The company is responding to the Chinese government's "go global" policy and to the possible rise in iron ore input costs. But steel mills are complex, capital-intensive projects, and Brazil is an emerging...
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Keywords:
Global Business;
China;
Developing Countries;
Latin America;
Industrial Development;
Strategy And Execution;
Analysis;
Industrial Analysis;
Heavy Industry;
Country Analysis;
Brazil;
Economic Analysis;
Natural Resources;
Infrastructure;
Planning;
Capacity Planning;
Contingency Planning;
Demand Planning;
Competition;
Core Competencies;
Corporate Strategy;
Strategic Positioning;
Five Forces;
Bargaining Power Of Suppliers;
Globalization;
Government and Politics;
Policy;
Emerging Markets;
Foreign Direct Investment;
Mining;
Steel Industry;
Mining Industry;
China;
Brazil
Abrami, Regina M., and Iacob Koch-Weser. "Heavy Metal (A): Baosteel Enters Brazil." Harvard Business School Case 912-411, December 2011. (Revised May 2012.)
- February 4, 2017
- Article
Historical Transformations in Boundary and Land Use in New Delhi's Urban Villages
By: Sudev J Sheth
New Delhi’s “urban villages” are the result of government land acquisitions that began in 1912 and continued into the 1960s. Since the 1980s, growing demand for real estate within the city has engendered unprecedented residential and commercial development in these...
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Keywords:
India;
Urban Planning;
Eminent Domain;
Land Politics;
Real Estate;
History;
City;
Planning;
Urban Scope;
India;
Delhi
Sheth, Sudev J. "Historical Transformations in Boundary and Land Use in New Delhi's Urban Villages." Economic & Political Weekly 52, no. 5 (February 4, 2017): 41–49.
- October 2011 (Revised March 2012)
- Supplement
Cottle-Taylor: Expanding the Oral Care Group in India, Student Spreadsheet (Brief Case)
By: John A. Quelch and Alisa Zalosh
- October 2011 (Revised March 2012)
- Supplement
Cottle-Taylor: Expanding the Oral Care Group in India, Faculty Spreadsheet (Brief Case)
By: John A. Quelch and Alisa Zalosh
- Research Summary
Overview
Professor Ferreira's research primarily focuses on how retailers can use algorithms to make better revenue management decisions, including pricing, product display, and assortment planning. In the retail industry, anticipating consumer demand is arguably one of the...
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- August 2012 (Revised September 2013)
- Case
EnerNOC: DemandSMART
By: Michael W. Toffel, Kira Fabrizio and Stephanie van Sice
EnerNOC is an energy company with an innovative business model: it serves as an intermediary between electric utilities and electricity users. It contracts with electricity users willing to reduce demand during periods of peak energy demand, and sells this as excess...
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Keywords:
Production Planning;
Productivity;
Environmental Protection;
Energy;
Environment;
Business Government Relations;
Laws And Regulation;
Business Model;
Environmental Sustainability;
Innovation and Invention;
Opportunities;
Risk and Uncertainty;
Governing Rules, Regulations, and Reforms;
Supply Chain Management;
Production;
Energy Conservation;
Energy Industry
Toffel, Michael W., Kira Fabrizio, and Stephanie van Sice. "EnerNOC: DemandSMART." Harvard Business School Case 613-036, August 2012. (Revised September 2013.)
- October 1994 (Revised August 2006)
- Case
Sport Obermeyer Ltd.
By: Janice H. Hammond and Ananth Raman
The case describes operations at a skiwear design and merchandising company and its supply partner. Introduces production planning for short-life-cycle products with uncertain demand and allows students to analyze a reduced version of the company's production planning...
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Keywords:
Product;
Supply Chain;
Demand and Consumers;
Production;
Planning;
Globalized Markets and Industries;
Forecasting and Prediction;
Industry Growth;
Apparel and Accessories Industry;
Sports Industry;
United States;
Hong Kong
Hammond, Janice H., and Ananth Raman. "Sport Obermeyer Ltd." Harvard Business School Case 695-022, October 1994. (Revised August 2006.)
- Forthcoming
- Article
Canary Categories
By: Eric Anderson, Chaoqun Chen, Ayelet Israeli and Duncan Simester
Past customer spending in a category is generally a positive signal of future customer spending. We show that there exist “canary categories” for which the reverse is true. Purchases in these categories are a signal that customers are less likely to return to that...
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Keywords:
Churn;
Churn Management;
Churn/retention;
Assortment Planning;
Retail;
Retailing;
Retailing Industry;
Preference Heterogeneity;
Assortment Optimization;
Customers;
Retention;
Consumer Behavior;
Forecasting and Prediction;
Retail Industry
Anderson, Eric, Chaoqun Chen, Ayelet Israeli, and Duncan Simester. "Canary Categories." Journal of Marketing Research (JMR) (forthcoming). (Pre-published online November 29, 2023.)
- February 18, 2022
- Article
Transparency as a Solution for COVID-19 Related Hospital Capacity Issues
By: Regina E. Herzlinger and Richard Boxer
In the initial phases of the COVID-19 pandemic, many U.S. hospitals could not provide an adequate supply of beds to meet demand. Solving the problem of hospital bed capacity is of great importance in the “new normal,” which requires recognizing that SARS-CoV-2 is but...
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Keywords:
COVID;
COVID-19 Pandemic;
Health Care;
Health Care Demand;
Health Care Delivery;
Health Care Industry;
Health Care Operations;
Health Care Policy;
Transparency;
Hospital;
Hospital Management;
Hospitals;
Health Pandemics;
Health Care and Treatment;
Service Delivery;
Operations;
Performance Capacity;
Policy;
Health Industry
Herzlinger, Regina E., and Richard Boxer. "Transparency as a Solution for COVID-19 Related Hospital Capacity Issues." Health Affairs Forefront (February 18, 2022).
- August 2005 (Revised March 2007)
- Case
Leitax (A)
By: Noel H. Watson, Rogelio Oliva and Laura Winig
Leitax, a young digital camera manufacturer selling its cameras mainly through retailers, experienced poor matching of inventory availability with demand for new and existing products in 2002. Describes the implementation and details of a consensus forecasting...
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Keywords:
Demand and Consumers;
Supply Chain Management;
Forecasting and Prediction;
Supply and Industry;
Manufacturing Industry;
Retail Industry
Watson, Noel H., Rogelio Oliva, and Laura Winig. "Leitax (A)." Harvard Business School Case 606-002, August 2005. (Revised March 2007.)
- November 2007
- Case
Differences at Work: Allie (A)
By: Sandra J. Sucher and Rachel Gordon
On a business trip, Allie's boss demands that she and a colleague skip planned company meetings and "meet him at the beach in their bikinis."
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Sucher, Sandra J., and Rachel Gordon. "Differences at Work: Allie (A)." Harvard Business School Case 408-037, November 2007.
- March 2017 (Revised May 2017)
- Teaching Note
The Strategy Execution Series
By: Robert Simons and Jennifer Packard
This is the teaching note for the 15-module Strategy Execution series. New management tools and techniques are needed to implement strategy in the 21st century. Rapid innovation, entrepreneurial competitors, and increasingly demanding customers have radically altered...
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Keywords:
Management Control Systems;
Implementing Strategy;
Strategy Execution;
Performance Measurement;
Profit Planning;
Organization Design;
Profitable Growth;
Management Attention;
Organizational Conflict;
Job Design;
Business Strategy;
Management Systems;
Entrepreneurship;
Competition;
Organizational Design;
Performance Evaluation;
Management Analysis, Tools, and Techniques
- October 1992 (Revised October 1994)
- Case
Randall's Department Stores
By: Walter J. Salmon and Gwendolyn K. Ortmeyer
Discusses a well-known traditional department store that confronts a very difficult issue of whether to change its pricing policy from a high-low to an everyday pricing approach. Demands that the student formulate a plan of execution for changing the pricing, if...
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Salmon, Walter J., and Gwendolyn K. Ortmeyer. "Randall's Department Stores." Harvard Business School Case 593-032, October 1992. (Revised October 1994.)
- October 1997 (Revised October 1997)
- Case
Egon Zehnder International (B)
By: Michael Y. Yoshino, Carin-Isabel Knoop and Cate Reavis
In 1994, Egon Zehnder faced stagnation in the U.S. market and needed to discuss plans for intiating growth. Due to market demand the firm was not forced to implement options contemplated in 1994 to initiate growth.
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Keywords:
Economic Slowdown and Stagnation;
Growth and Development;
Growth Management;
Organizational Structure;
Strategic Planning;
Business Strategy;
Consulting Industry;
United States
Yoshino, Michael Y., Carin-Isabel Knoop, and Cate Reavis. "Egon Zehnder International (B)." Harvard Business School Case 398-059, October 1997. (Revised October 1997.)
- January 1991
- Supplement
Suzuki Samurai, Supplement
By: John A. Quelch
A condensed version of Suzuki Samurai: The Rollover Crisis. Suzuki management must plan a response to a Consumers Union demand for a recall of the Samurai on grounds of its unacceptable propensity to roll over.
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Quelch, John A. "Suzuki Samurai, Supplement." Harvard Business School Supplement 591-040, January 1991.
- February 2012
- Case
Kent Chemical: Organizing for International Growth
By: Christopher A. Bartlett and Laura Winig
In July 2008, Luis Morales, president of Kent Chemical International, is proposing a third reorganization effort after two failed attempts to better align his business with its U.S.-based parent company. With a global expansion strategy placing increasing demands on...
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Keywords:
International Business;
Organizational Change;
Multinational Corporations;
Organizational Change and Adaptation;
Multinational Firms and Management;
Organizational Design;
Management Practices and Processes;
Organizational Structure;
Corporate Strategy;
Organizational Culture;
Global Strategy;
Chemical Industry;
United States
Bartlett, Christopher A., and Laura Winig. "Kent Chemical: Organizing for International Growth." Harvard Business School Brief Case 124-409, February 2012.
- Summer 2013
- Article
Where Implementation Breaks Down: Why Can't Companies Get the Job Done?
By: David A. Garvin
A great plan for the future isn't so great if you can't execute it properly. Conceiving a project or initiative demands different approaches and skills than acting on it and following through. Here's a guide to removing the roadblocks on the path toward effective...
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Keywords:
Implementation;
EXECUTIVE Ability (Management);
Management Practices and Processes;
Performance Effectiveness;
Management Skills
Garvin, David A. "Where Implementation Breaks Down: Why Can't Companies Get the Job Done?" Conference Board Review 50, no. 3 (Summer 2013): 38–45.
- April 1983
- Case
National Chemical Corp.: Tiger-Tread
A large chemical company has developed a novel industrial maintenance item, for which a marketing program and budget must be prepared. Case requires students to forecast demand at end-user and industrial customer levels to identify elements of the marketing mix, and to...
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Cardozo, Richard N. "National Chemical Corp.: Tiger-Tread." Harvard Business School Case 583-151, April 1983.
- March–April 2024
- Article
Case Study: Navigating Labor Unrest
By: Jorge Tamayo
Paulo Ferreira, the president of Luna Brazil, has an ambitious plan to turn around the dismal performance of the plant he oversees in Campinas. The wrinkle is, he needs the buy-in of the powerful local union, which is still smarting from a 10-year-old labor conflict...
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Keywords:
Strategy And Execution;
Layoffs;
Manufacturing;
Labor and Management Relations;
Labor Unions;
Negotiation Tactics;
Conflict and Resolution;
Performance Improvement;
Corporate Strategy;
Manufacturing Industry;
Brazil
Tamayo, Jorge. "Case Study: Navigating Labor Unrest." Harvard Business Review 102, no. 2 (March–April 2024): 144–149.